Efir

EFIR

This is a platform that easily connects the players of the bloggers native advertising market

PROS:

• The platform enables the advertisers to easily interact with the bloggers as they are able to select the bloggers with  intellectual search and free marketplace for native advertising and external startups
• The platform increases the quality  and makes the bloggers easily available through the decentralized production
• The platform enables the bloggers to publish their rates, contact details and statistics enabling advertising agencies to work with bloggers
• The platform helps to measure  the PR quality through its intellectual measurement of the blogger’s PR quality promoting the bloggers use in different businesses and urgencies
• The platform increases the market transparency  through the provision of the analytical services as the bloggers are not under control  enabling them to relay all information accurately
• The platform’s whitepaper is fully detailed  highlighting the need   of the bloggers  by the business agencies, advertisers  and other investors
• The platform has a qualified team with adequate experience, understanding and skills  in the advertising technology and financial services  to enable easy implementation of the project

CONS:

• The amount of funds generated by the QZ token at the pre-ICO stage is not highlighted
• The platform lacks a mobile application supported by Android to enables the users access the bloggers services via  their smartphones
• The QZ token is highly influenced by the high rates of taxation imposed by different states

SUGGESTIONS:

• The platform technical team should develop a mobile application supported by Android for the users to access the bloggers services via smartphones from any location
• The QZ token should be made more compatible with other cryptocurrencies and fiat to enable easy payments

NOTE:

The platform increases the need of bloggers in the native advertising market hence improving the business advertisements and promoting external start-ups. This makes the platform viable hence I would invest in it.

Differentiation: Compared to other blockchain-based advertising platforms, efir.io is specifically targeted towards bloggers. The platform offers a free blogger search engine and marketplace. Furthermore, the platform also focuses on peer-to-peer advertising. It is stated in the whitepaper that Famebit (a social media influencer marketplace owned by Google) is not a competitor to efir.io since Famebit is not actively being developed. This is a fairly weak justification as to why the platform is not a competitor. An comparison of features between the two platforms is not sufficiently described.

Market Penetration Potential: The potential to capitalize on blogger-focused advertising is considerable due to the relatively new development of the space, although a good strategy will be necessary as the platform faces potential competition from established companies such as Famebit.

Solution Advantage: Compared to other advertising platforms, efir.io has existing tools and services and is focused on using bloggers for advertising. Additionally, the platform will have other tools and services which will allow users to automate business processes and analyze data (PR quality, API access, blogger development programs).

Long-Term Vision: The platform aims to provide bloggers (and advertisers) the means to utilize a new advertising channel. As a result, the organization has potential to gain hold over the particular market segment. Based on the roadmap, there are clear plans to expand the platform and legitimize bloggers as a viable marketing strategy.

Can we comfortably say that this is technology empowering the strength of influencers? Absolutely.