May 16, 2018
Equility AG is a public limited company founded in August 2017 and registered in the Commercial Registry of the Canton of Zug under the number CHE−460.255.304. Alethena is the project of Equility AG and therefore embedded in a sustainable and transparent legal setup subject to Swiss law. No other projects are conducted within Equility AG. Thus, Alethena remains the only financial revenue stream of Equility AG. In that sense, Alethena is a brand of Equility AG. By nature, the balance sheet, profit and loss statement, and the cash flow statement of Equility AG will be determined by Alethena. The emission of Alethena tokens including all the raised capital will be exclusively limited to the Alethena project. Alethena tokens (cf. Section 6 for the detailed token specifications), however, do not provide the token holder with any direct or indirect equity stake of Equility AG.
Security Token with limited voting and profit rights
Limited refers to the fact that according to Swiss law, the ultimate decision power remains with the Board of Directors and the corresponding General Assembly.
The Alethena founders representing the General Assembly fully commit to relaying decisions regarding the profit distribution to the token holders. Any deviation from this commitment would immediately lead to severe credibility issues and reputational damages. Supporting the long-term vision of Alethena, the founders are committed to a vesting period of 5 years
April to July 2018
Attention. There is a risk that unverified members are not actually members of the team
$26 599 375
Differentiation: The platform aims to differentiate itself from other similar services by reducing the issue of conflict of interest. The organization provides a self-assessment that can be found on the MVP section of the company website. Platforms that wish to be listed on the platform will pay the same fee as all other projects. The scoring system is backed by specific assessments based on the information presented by the particular organization.
Market Penetration Potential: There are a number of crypto-related due diligence services, some with very signifcant user bases. However, there are fewer platforms that provide full transparency and trust while ensuring that issues regarding conflict of interest are eliminated. The market for crypto-assets in general is fairly young and as a result, the platform has potential to gain market share, but a good strategy is required especially if the organization plans to complete with services with much larger followings.
Solution Advantage: Compared to other platform where potential investors may use to gain insight on crypto-related projects, Alethena has a competitive advantage by providing more in-depth insight and research into each project and provides transparent justification for the scoring of each project. Furthermore, token holders will receive dividends (although the details of this are unclear).
Long-Term Vision: Based on the roadmap, the organization plans to develop a mostly automated product that will utilize machine learning. These aspects of the platform are not discussed (even briefly) in the whitepaper, thus the long-term vision of the platform does not seem concrete. However, the organization aims to position itself as an company that will “enable long-term sustainable ICO investments”.
Alethena is staging its ICO to finance the project by offering investors ATH security tokens which gives them the right to participate in the distribution of a part of the project's profit in the form of dividends and the right to vote at online meetings of the token holders.
The project has done a lot of work in the legal field. The project team looks balanced and capable of realizing the main idea of the project. However, none of the team members are well-known representatives of the crypto industry and the project itself is relatively unknown outside of Switzerland.
One of the major shortcomings of the project is its lack of significant competitive advantages. The criteria for evaluating ICO projects, is generally the same as the entire market, transparency and independence are declared by all rating agencies and the content of the MVP presented is not much different that of its counterparts. The project does not yet have a reputation or attendance of the resource. The sector in which Alethena is planning to work is extremely complex, there is a high dependence on business linkage, experience, quality of analytics, etc. The existing competitive environment and the decline in requests for independent analytical ratings complicate the task of occupying a significant market share.
We also note the lack of information related to the future cash flows of Alethena, the price of services and other financial information. Openness in this area is extremely necessary when the token has a security function. Currently, due to the lack of a business plan and other financial information, it will be impossible for investors to estimate the value of the purchased volume of tokens, since the return on future investments is not known.
This offer is based on information provided solely by the offeror and other publicly available information. The token sale or exchange event is entirely unrelated to ICOholder and ICOholder has no involvement in it (including any technical support or promotion). Token sales listed from persons that ICOholder has no relationship with are shown only to help customers keep track of the activity taking place within the overall token sector. This information is not intended to amount to advice on which you should rely. You must obtain professional or specialist advice or carry out your own due diligence before taking, or refraining from, any action on the basis of the content on our site. Any terms and conditions entered into by contributors in respect of the acquisition of Tokens are between them and the issuer of the Token and ICOholder is not the seller of such Tokens. ICOholder has no legal responsibility for any representations made by third parties in respect of any Token sale and any claim for breach of contract must also be made directly against the Token issuing entity listed herein.
If you have any concerns about the nature, propriety or legality of this token sale or the persons involved in it please contact [email protected] with detailed information about your concerns.