Alethena

Differentiation: The platform aims to differentiate itself from other similar services by reducing the issue of conflict of interest. The organization provides a self-assessment that can be found on the MVP section of the company website. Platforms that wish to be listed on the platform will pay the same fee as all other projects. The scoring system is backed by specific assessments based on the information presented by the particular organization.

Market Penetration Potential: There are a number of crypto-related due diligence services, some with very signifcant user bases. However, there are fewer platforms that provide full transparency and trust while ensuring that issues regarding conflict of interest are eliminated. The market for crypto-assets in general is fairly young and as a result, the platform has potential to gain market share, but a good strategy is required especially if the organization plans to complete with services with much larger followings.

Solution Advantage: Compared to other platform where potential investors may use to gain insight on crypto-related projects, Alethena has a competitive advantage by providing more in-depth insight and research into each project and provides transparent justification for the scoring of each project. Furthermore, token holders will receive dividends (although the details of this are unclear).

Long-Term Vision: Based on the roadmap, the organization plans to develop a mostly automated product that will utilize machine learning. These aspects of the platform are not discussed (even briefly) in the whitepaper, thus the long-term vision of the platform does not seem concrete. However, the organization aims to position itself as an company that will “enable long-term sustainable ICO investments”.

Alethena is staging its ICO to finance the project by offering investors ATH security tokens which gives them the right to participate in the distribution of a part of the project's profit in the form of dividends and the right to vote at online meetings of the token holders.

The project has done a lot of work in the legal field. The project team looks balanced and capable of realizing the main idea of ​​the project. However, none of the team members are well-known representatives of the crypto industry and the project itself is relatively unknown outside of Switzerland.

One of the major shortcomings of the project is its lack of significant competitive advantages. The criteria for evaluating ICO projects, is generally the same as the entire market, transparency and independence are declared by all rating agencies and the content of the MVP presented is not much different that of its counterparts. The project does not yet have a reputation or attendance of the resource. The sector in which Alethena is planning to work is extremely complex, there is a high dependence on business linkage, experience, quality of analytics, etc. The existing competitive environment and the decline in requests for independent analytical ratings complicate the task of occupying a significant market share.

We also note the lack of information related to the future cash flows of Alethena, the price of services and other financial information. Openness in this area is extremely necessary when the token has a security function. Currently, due to the lack of a business plan and other financial information, it will be impossible for investors to estimate the value of the purchased volume of tokens, since the return on future investments is not known.