BETR is a utility token for a specific market: sports betting. The price of the token is determined by the size of the market and the number of tokens out there. The market cap of sports betting worldwide is roughly between $50-100 billion and the BETR token supply is capped. The only question left is what percentage of the market the BETR token is able to penetrate – and that’s what the BetterBetting Node (BBN) will facilitate. The BBN is currently under development and the first usage of this platform will be to facilitate the placing of peer-to-peer bets on the football World Cup. By providing a robust escrow and settlement service between 2 parties who do not know one another and have no common operator the system provides access to betting opportunities that did not previously exist. A transaction does not have to comprise a bet – the same system can be used for any activity where funds are escrowed prior to a result and then settled to the winner (e.g. A game of poker) although BETR will initially focus on betting.
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