Airbloc是一个基于区块链,分散且透明的广告数据交易网络和DAPP。
这里’它是如何运作的。当用户直接向Airbloc主客户端服务提交数据时,广告商向可能购买其产品并从Airbloc Main Marketplace购买兴趣数据的用户组支付费用。此外,对于接触广告系列的个人用户,也会获得奖励。
它有多简单?用户作为‘兴趣数据&rsquo的原始提供者可以重新获得数据权利,广告客户现在可以根据直接和间接数据类型精确制作改进的定向广告。如果您已经支付了其价值并转移了数据所有权,则此利益数据不会受到法律侵犯。因此,广告商可以自由使用这些数据。数据利用灵活性的提高使广告商可以进行各种测试,以最大限度地提高目标广告的效率。
为了可靠地收集数据,Airbloc不断验证每个用户(数据提供商)的可信度。个人信息,调查反馈和行为数据用于信用评分计算,并且将给予具有高信用评级的用户更大的奖励。直接收集的低于特定信用额度的个人兴趣数据不能在主要市场上出售。
在Airbloc中,广告可以成为有用的信息,而不是噪音。这是因为用户可以配置要查看的广告类型,而不是在Airbloc的主客户端服务上查看。基于用户’配置偏好后,Airbloc生态系统将允许数据和广告曝光的透明交易。
Airbloc将发行'ABL令牌'作为买卖数据和广告曝光的手段。该令牌可以用作奖励个人用户,数据供应商,也可以是对数据消费者的支付手段。初始令牌基于最初在以太网主网络上运行的ERC20标准,这些购买的令牌以后可以在Airbloc自己的网络上交换令牌。
AIRBLOC保护个人’数据隐私,奖励数据提供商并提供完整的数据透明性和可追溯性。
AIRBLOC用户可以直接向区块链数据供应链提交数据。
AIRBLOC用户可以跟踪和控制他们的数据交易,也可以通过自己的数据获利。
AIRBLOC用户无法影响他们收到的广告类型,他们会成为被动广告消费者,因为他们无法控制首选广告类型。
AIRBLOC 用户将获得实际数据使用或销售产生的收入。在此过程中,中间方的干预是不可能的,并且产生的大部分收入将返还给AIRBLOC用户,同时将收取网络运营所需的最低收入。
当数据使用者无法在AIRBLOC数据市场上找到所需的数据集时,他们可以在AIRBLOC上运行数据广告系列,以查找他们正在寻找的特定数据类型。
AIRBLOC提供两种类型的令牌。一个是AIRBLOC(ABL),另一个是AIRBLOC Reward(AIR)。 ABL是可转让的ERC20令牌,AIR是属于用户的不可转让令牌,但稍后可以按1:1的比例转换为ABL。
November, 2015
July, 2016
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March, 2018
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1Q, 2019
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验证 86%
注意。未经证实的成员实际上可能不是团队成员
验证 14%
注意。未经证实的成员实际上可能不是团队成员
Market:
There is high competition among common and personal data exchange services. Several dozens of projects are presented on the market, out of them the following ones deal with user data:
Datum – in the course of ICO $7,6M was raised, capitalization - $27,2M, daily returns at exchange - $779K, ROI USD - 1.56x
Datawallet - raised - $39,4M, capitalization - $32,2M, daily returns - $1M, ROI USD - 0,46x
Opiria & PDATA – is at the stage of ICO, raised $2,9M.
DATARIUM – there’s no information on the project indicators
Social activity:
The project marketing activity and noise level around Airbloc is below average. There are 781 users in the Facebook group, 524 followers in Twitter. The most numerous community of users is the English group of Telegram – 7.4K followers, while there are only 857 in the Korean one. There are less than 10 publications in mass media, the project isn’t discussed at forums. The sole noticeable activity of the team is carried out at blockchain forums and conferences, including the project presentation at Consensus-2018.
Verdict:
Substantial technological differences of Airbloc from competitors aren’t detected. The Airbloc distinct advantage is active field-specific business and MVP app for users. The strategic partners and advisors characterize the project as a local one, which is primarily focused on the South Korean market. The Airbloc project is lacking partners and advisors to develop the world community and raise international investment. Low reward of users for providing data has a risk of low motivation for Airbloc app using.
Advantages.
1. The ICO which is performed by a company that has been successful in the advertising analysis industry in the Korean market.
2. A good white paper that is very sophisticated in its efforts to remove abusers and get the right data, unlike general advertising services.
3. There are more than 10 developers and they have a fast road map. A team that focuses on technology.
A complementary point
1. Empirically, there are not many successful cases of advertising-related ico.
2. Given only a small amount of compensation, securing personal information may become difficult.
3. They need to worry about how to attract the main consumer groups, women in their 20s and 30s, into the ecosystem.
30-May. Alexey: We like the project, we are watching it.
Sergey: It is on our radar. Link
Overview:
Airbloc Protocol is a decentralized data marketplace where individuals would be able to monetize their data, and enterprises would advertisers would be able to buy these data to conduct business intelligence, risk mitigation and targeted marketing campaigns for higher ROIs.
Airbloc advantage to it's peers
Unlike other data monetization ICOs that would require users to download their native application, with Airbloc's SDK that functions like a protocol layer, users do not have to download and install the Airbloc's App to become part of the ecosystem. They can continue using existing applications and become part of Airbloc's ecosystem easily.
The protocol layer via the SDK can be easily integrated on top of existing applications. Say an application has 30m users beneath it and it installs 30m users, instantly 30m users would be onboarded into Airbloc's ecosystem.
This guarantees infinite scalability and extensibility unlike other projects.
Airbloc’s proprietary SDK has already been stress tested by over 40,000,000 mobile devices in Korea, equivalent to 2/3 of the total mobile population device. It also guarantees easy onboarding and simple deployment.
Airbloc Protocol is a Reverse ICO supported by a strong parent company ab180 that specialises in big data analytics and digital advertising. ab180 is trusted by leading enterprises in Korea such as eBay Korea, GS Shop (the largest online e-commerce platform), Woowa Brothers (number 1 food delivery service in Korea) and many more.
Strong Partnerships - Even before the ICO ended, leading enterprises in Korea such as GS SHOP has already expressed interest in buying data off Airbloc's Data Marketplace.
Team: Good with vast experience in top reputable organizations in Korea. CEO and CTO were awarded top software developers in South Korea by the South Korean government.
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