Airbloc is a blockchain-based, decentralized and transparent ad data trading network and a DAPP.
Here’s how it works. When a user submits data directly to Airbloc Main Client Service, the advertiser pays fee to the user group who are likely to purchase their product and buy interests data from Airbloc Main Marketplace. Also, to the individual users who are exposed to ad campaigns, rewards will be given.
How simple is it? Users as an original provider to ‘interests data’ can regain their data rights, and advertisers can now make improved targeted ads with accuracy based on both direct and indirect data types. This interests data is not legally violated if you have already paid for its value and transferred data ownership. Therefore, advertisers have the legal freedom to use this data. The increased flexibility of data utilization allows advertisers to do all sorts of testing to maximize effectiveness for targeted ads.
To collect data with reliability, Airbloc continuously validates the credibility of each user, the data providers. Personal information, survey responses, and behavioral data are used for credit score computation and bigger reward will be given to users with high credit ratings. Directly collected personal interests data that are below certain credit limit cannot be sold on Main Marketplace.
In Airbloc, ads can become a useful piece of information, not a noise. This is because users can configure types of ads to be viewed and not to be viewed on Airbloc’s Main Client Service. Based on users’ preference configured, Airbloc ecosystem will allow a transparent trading of both data and ad exposures.
Airbloc will issue 'ABL tokens' as means to buy and sell data and ad exposures. This token can be used as a compensation to reward individual users, the data suppliers, and can also be a means of payment to the data consumers. The initial token is based on the ERC20 standard which initially runs on Ethernet main network, and these purchased tokens can later be exchanged for tokens on Airbloc’s own network.
AIRBLOC protects individuals’ data privacy, rewards Data Providers and provides full data transparency and traceability.
AIRBLOC users can directly submit data to the blockchain data supply chain.
AIRBLOC users can track and control their data transactions, as well as monetize their own data.
AIRBLOC users cannot influence the type of ads they receive, they become passive advertisement consumers as they cannot control preferred ad types.
AIRBLOC users will receive revenues generated from actual data usage or sales. During this process, a middle-party intervention is impossible, and the majority of revenue generated will be returned to AIRBLOC users, while a minimum level of revenue required for network operation will be charged.
When a Data Consumer cannot find a desired data set on the AIRBLOC Data Marketplace, they can run data campaigns on AIRBLOC to find the specific data type they are looking for.
AIRBLOC offers two types of tokens. One is the AIRBLOC (ABL), and the other is AIRBLOC Reward (AIR). ABL is a transferable ERC20 token, and AIR is a non-transferrable token belonging to Users, but can later be converted into ABL on a 1:1 ratio.
Attention. There is a risk that unverified members are not actually members of the team
$10 427 400
Market:There is high competition among common and personal data exchange services. Several dozens of projects are presented on the market, out of them the following ones deal with user data:Datum – in the course of ICO $7,6M was raised, capitalization - $27,2M, daily returns at exchange - $779K, ROI USD - 1.56xDatawallet - raised - $39,4M, capitalization - $32,2M, daily returns - $1M, ROI USD - 0,46xOpiria & PDATA – is at the stage of ICO, raised $2,9M.DATARIUM – there’s no information on the project indicators
Social activity:The project marketing activity and noise level around Airbloc is below average. There are 781 users in the Facebook group, 524 followers in Twitter. The most numerous community of users is the English group of Telegram – 7.4K followers, while there are only 857 in the Korean one. There are less than 10 publications in mass media, the project isn’t discussed at forums. The sole noticeable activity of the team is carried out at blockchain forums and conferences, including the project presentation at Consensus-2018.
Verdict:Substantial technological differences of Airbloc from competitors aren’t detected. The Airbloc distinct advantage is active field-specific business and MVP app for users. The strategic partners and advisors characterize the project as a local one, which is primarily focused on the South Korean market. The Airbloc project is lacking partners and advisors to develop the world community and raise international investment. Low reward of users for providing data has a risk of low motivation for Airbloc app using.
Advantages.1. The ICO which is performed by a company that has been successful in the advertising analysis industry in the Korean market.2. A good white paper that is very sophisticated in its efforts to remove abusers and get the right data, unlike general advertising services.3. There are more than 10 developers and they have a fast road map. A team that focuses on technology.A complementary point1. Empirically, there are not many successful cases of advertising-related ico.2. Given only a small amount of compensation, securing personal information may become difficult.3. They need to worry about how to attract the main consumer groups, women in their 20s and 30s, into the ecosystem.
30-May. Alexey: We like the project, we are watching it.Sergey: It is on our radar. Link
Overview:Airbloc Protocol is a decentralized data marketplace where individuals would be able to monetize their data, and enterprises would advertisers would be able to buy these data to conduct business intelligence, risk mitigation and targeted marketing campaigns for higher ROIs.Airbloc advantage to it's peersUnlike other data monetization ICOs that would require users to download their native application, with Airbloc's SDK that functions like a protocol layer, users do not have to download and install the Airbloc's App to become part of the ecosystem. They can continue using existing applications and become part of Airbloc's ecosystem easily.The protocol layer via the SDK can be easily integrated on top of existing applications. Say an application has 30m users beneath it and it installs 30m users, instantly 30m users would be onboarded into Airbloc's ecosystem.This guarantees infinite scalability and extensibility unlike other projects.Airbloc’s proprietary SDK has already been stress tested by over 40,000,000 mobile devices in Korea, equivalent to 2/3 of the total mobile population device. It also guarantees easy onboarding and simple deployment.Airbloc Protocol is a Reverse ICO supported by a strong parent company ab180 that specialises in big data analytics and digital advertising. ab180 is trusted by leading enterprises in Korea such as eBay Korea, GS Shop (the largest online e-commerce platform), Woowa Brothers (number 1 food delivery service in Korea) and many more.Strong Partnerships - Even before the ICO ended, leading enterprises in Korea such as GS SHOP has already expressed interest in buying data off Airbloc's Data Marketplace.Team: Good with vast experience in top reputable organizations in Korea. CEO and CTO were awarded top software developers in South Korea by the South Korean government.
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