Airbloc is a blockchain-based, decentralized and transparent ad data trading network and a DAPP.
Here’s how it works. When a user submits data directly to Airbloc Main Client Service, the advertiser pays fee to the user group who are likely to purchase their product and buy interests data from Airbloc Main Marketplace. Also, to the individual users who are exposed to ad campaigns, rewards will be given.
How simple is it? Users as an original provider to ‘interests data’ can regain their data rights, and advertisers can now make improved targeted ads with accuracy based on both direct and indirect data types. This interests data is not legally violated if you have already paid for its value and transferred data ownership. Therefore, advertisers have the legal freedom to use this data. The increased flexibility of data utilization allows advertisers to do all sorts of testing to maximize effectiveness for targeted ads.
To collect data with reliability, Airbloc continuously validates the credibility of each user, the data providers. Personal information, survey responses, and behavioral data are used for credit score computation and bigger reward will be given to users with high credit ratings. Directly collected personal interests data that are below certain credit limit cannot be sold on Main Marketplace.
In Airbloc, ads can become a useful piece of information, not a noise. This is because users can configure types of ads to be viewed and not to be viewed on Airbloc’s Main Client Service. Based on users’ preference configured, Airbloc ecosystem will allow a transparent trading of both data and ad exposures.
Airbloc will issue 'ABL tokens' as means to buy and sell data and ad exposures. This token can be used as a compensation to reward individual users, the data suppliers, and can also be a means of payment to the data consumers. The initial token is based on the ERC20 standard which initially runs on Ethernet main network, and these purchased tokens can later be exchanged for tokens on Airbloc’s own network.
AIRBLOC protects individuals’ data privacy, rewards Data
Providers and provides full data transparency and traceability.
AIRBLOC users can directly submit data to the blockchain data
AIRBLOC users can track and control their data transactions, as
well as monetize their own data.
AIRBLOC users cannot influence the type of ads they receive,
they become passive advertisement consumers as they cannot control
preferred ad types.
AIRBLOC users will receive revenues generated from actual
data usage or sales. During this process, a middle-party
intervention is impossible, and the majority of revenue generated
will be returned to AIRBLOC users, while a minimum level of revenue
required for network operation will be charged.
When a Data Consumer cannot find a desired data set on the
AIRBLOC Data Marketplace, they can run data campaigns on AIRBLOC to
find the specific data type they are looking for.
AIRBLOC offers two types of tokens. One is the AIRBLOC (ABL),
and the other is AIRBLOC Reward (AIR). ABL is a transferable ERC20
token, and AIR is a non-transferrable token belonging to Users, but
can later be converted into ABL on a 1:1 ratio.
Attention. There is a risk that unverified members are not actually members of the team
This offer is based on information provided solely by the offeror and other publicly available information. The token sale or exchange event is entirely unrelated to ICOholder and ICOholder has no involvement in it (including any technical support or promotion). Token sales listed from persons that ICOholder has no relationship with are shown only to help customers keep track of the activity taking place within the overall token sector. This information is not intended to amount to advice on which you should rely. You must obtain professional or specialist advice or carry out your own due diligence before taking, or refraining from, any action on the basis of the content on our site. Any terms and conditions entered into by contributors in respect of the acquisition of Tokens are between them and the issuer of the Token and ICOholder is not the seller of such Tokens. ICOholder has no legal responsibility for any representations made by third parties in respect of any Token sale and any claim for breach of contract must also be made directly against the Token issuing entity listed herein.
If you have any concerns about the nature, propriety or legality of this token sale or the persons involved in it please contact [email protected] with detailed information about your concerns.