TANZŌ

TANZŌ business plan:

There are three main components which will define the success of the platform: Sellers, Buyers, and Products. The priority for TANZŌ as a platform will be to keep the growth of these three elements proportional to ensure enough liquidity and interactions on the platform. The medium-term assumptions for active crafters as a median across all categories is to reach 29 sales on average per month.

The TANZŌ team intends to grow organically through customer satisfaction and engagement. Common strategies, such as upsell and cross-sell will not be sufficient. TANZŌ intends to use the power of its community through self-regulation and crowd moderation to increase engagement of both buyers and sellers.

We expect an exponential growth of the user base on a year per year basis until we reach critical mass. It will be critical to attracting artisans from different domains and product categories in order to increase the interest of buyers. 95% of customers look at products ratings before making a purchase decision.

TANZŌ will provide them with additional metrics they can easily identify and understand, such as:

As the user base grows, so will trust in the platform, and consequently the sell-per- customer rate. A lower fee for the buyers is a key element of the TANZŌ platform. The business plan is based on a maximum fee of 1.5%, it can go down to as low as 0.3% and as much as 35% of all fees will be returned to the platform users to reward the community (see Reward program).