MIL.K ALLIANCE

Our goal is to create a system that integrates customers of different service companies in the travel, leisure, fashion, culture, and other lifestyle industries through the blockchain.

In the face of intense competition, most companies in the lifestyle sector offer rewards such as mileage points in order to encourage customers to reuse their services and raise customer loyalty.

However, since reward points can lead to the granting company’s burden, they are normally about 1% of the original payment. Therefore, using a certain service for a few times doesn’t actually benefit user with the rewards. For this reason, securing regular customers with mileage points is not a satisfactory marketing strategy for service companies.

Our platform will function as a square by integrating mileage points from different services and providing means to trade them interchangeably. It will gather small amounts of spread mileage points of various services into a meaningful amount and support the users’ ability to trade these points according to their needs. In this way, our platform will make users to benefit from mileage points more substantially.

We will make integration and transaction of mileage points happen seamlessly by using reliable and fascinating methods powered by the blockchain.

In addition, we will create an ecosystem that will allow the participating service companies on the platform to both attract new customers and lock-in loyal customers through co-marketing and integration of services. Our platform will be more influential as number of participating companies from various industries grow and being part of it will become a large factor that differentiates participants from their competitors that are doing only independent marketing.

This project is supported through the joint efforts of Yanolja (the unrivaled leisure platform in Korea), Lambda 256 (which operates Luniverse and is a subsidiary of Dunamu, the owner of the crypto exchange, Upbit), and Key-Inside (which has proven its technical expertise in enterprise-blockchain development). We are also in discussions with market leaders of various industries, and the number of participating companies will continue to grow. Through this project, we will demonstrate how blockchain technology and the real economy can be combined and used in the real world.