HOQU

HOQU is a decentralized affiliate platform combining the performance and marketing model with block chain technology. It enables the building of CPA services ranging from affiliate programs to affiliate network and related network.

PROS:

1. Reduced cost: The platform integrates  advertisers network  and affiliate into a single platform  hence significantly reducing the cost for all the market participants
2. Transparency: The rewards are paid through the smart contracts and the fraud system developed as part of the advertisers decentralized application ensures that the affiliate doesn’t engage in fraudulent activities
3. Easy personal identification: The users identification is carried on civic block chain which successfully addresses the problem  of  remote identification in the traditional advertising services
4. Security: The members on HOQU are not connected to each other  but instead the platform uses a module  that ensures proper functions  even when one  module breaks up
5. Conflict resolution: All the transparent condition on the customers  are transparent  hence ensuring peaceful existence of the advertisers affiliate and network
6. Easy marketing: The performance marketing model enables one to make several and more efficient advertising campaign

CONS:

1. The payment type must be included in the smart contracts
2. There is less confidence in the integrity of the affiliate
3. The use of the platform doesn’t allow other crypto currencies exchange

SUGGESTIONS:

1. Promote easy payment without being involved  in the smart contracts
2. Involve other crypto currencies in the token exchange

There is a number of strong players-leaders on the target market, incl. such players as Tune (Hasoffers), Mediatrust, Affise. Currently, there is no product. The product development roadmap is devoid of useful information and noted timelines are stretched over a long period of time. There's no competitive landscape analysis in WP.

The business model of the project is trivial and quite typical for its sector - it does not provide the company any competitive advantages, it is easily replicable. The system of huge discounts (Pre-sale bonus is 40% of the price in the main sale) to the base token price creates a risk of premature exit from the investment of a significant part of the investors (especially those who entered the project at the stage of open preliminary sales) and, as a result, the risk of token price collapse. Tune and Mediatrust raised to date (since inception) $34M and $23M correspondingly from big name investors such as Accel. So the potential size of this ICO round ($15M) seems to be too high relative to the size of comparables. The company does not provide any forecasts of its financial activities (estimating revenue, net income and free cash flow for future periods). 

Bonus Schemes (30% of the tokens.) should Be Linked to KPIs Performance. The founders either lack the experience of developing entrepreneurial projects in the block chain environment or in principle the experience in projects related to block chain and crypto- currencies. It is possible that the current employment in Marketcall will prevent some key employees from fully focusing on working in HOQU.