There is a number of strong players-leaders on the target market, incl. such players as Tune (Hasoffers), Mediatrust, Affise. Currently, there is no product. The product development roadmap is devoid of useful information and noted timelines are stretched over a long period of time. There's no competitive landscape analysis in WP.
The business model of the project is trivial and quite typical for its sector - it does not provide the company any competitive advantages, it is easily replicable. The system of huge discounts (Pre-sale bonus is 40% of the price in the main sale) to the base token price creates a risk of premature exit from the investment of a significant part of the investors (especially those who entered the project at the stage of open preliminary sales) and, as a result, the risk of token price collapse. Tune and Mediatrust raised to date (since inception) $34M and $23M correspondingly from big name investors such as Accel. So the potential size of this ICO round ($15M) seems to be too high relative to the size of comparables. The company does not provide any forecasts of its financial activities (estimating revenue, net income and free cash flow for future periods).
Bonus Schemes (30% of the tokens.) should Be Linked to KPIs Performance. The founders either lack the experience of developing entrepreneurial projects in the block chain environment or in principle the experience in projects related to block chain and crypto- currencies. It is possible that the current employment in Marketcall will prevent some key employees from fully focusing on working in HOQU.
