Birdchain

BIRD CHAIN is a decentralized application (DAPP) with a user friendly look as that of the regular messaging application which enables the users to easily solve real-world business problem through the earning different cryptocurrencies

PROS:

• The platform enables companies to easily  reach  its customers with rich media messages  and special incentives to engage them as it gives more ways  advertisement ways to the companies
• The platform enables the users to  monetize all their private information  by receiving BIRD tokens whenever they share their information with the businesses
• The platform enables the users to sell  their unused SMS for BIRD token  which are used  by other companies like Google, Facebook, Western Union to deliver transactional messages
• The platform has a good team  of experienced professionals whose professionalism and skills  is has been tested by action having successfully launched the Vertex project
• The platform use is affordable to the users as it provide a simple and less costly ways of earning cryptocurrencies  hence creating higher incentives to the token distributors
• The platform application which is supported by Android and IOS enables the easy delivery of messages  to the users as many times possible even  from different phones

CONS:

• The platform BIRD token cannot be used as a transferable security  in the capital market as it only provides access to the Birdchain services
• The platform white paper is  not properly aligned with missing details of the project road map  and disclaimer
• The  projected BIRD  token value at the pre-sale stage is not highlighted to enables the users understand its effectiveness

SUGGESTIONS:

• The platform white paper should be made more simpler and elaborate with all the missing details about the project roadmap and disclaimer included
• The value of the funds raised by the BIRD tokens at the pre-sale stage should be highlighted to enable the users understand its effectiveness
• The platform BIRD token should be made compatible with commonly used cryptocurrencies and fiat

NOTE:

The platform use enables the user to easily get rewards by the selling their unused messages and private information to different businesses hence improving the efficiency of these businesses. This makes the project viable and I would invest in it.

The project does not consider possible technical and legal limitations of the possibilities of A2P SMS from both the government and the operators. The project does not consider the issue of traffic flow and users to messengers. The forecast for 2018-2020. - A2P traffic starts to grow, but the average annual growth rate is a few percent, the market stagnates and you can talk about the saturation of the market in the medium term. In the structure of all A2P SMS, the most significant segments are banks and retail companies. which includes a segment of advertising messages. At present, these segments together account for 90% of all traffic. However, large customers are increasingly using the direct purchase of SMS from operators.

There is no prototype of the Birdchain platform. Birdchain's solution does not have sustainable competitive advantages and product can be easily copied. The product development roadmap is devoid of useful information and noted timelines are stretched over a longe period of time. The company presents a convincing analysis of the attractiveness of the platform only for customers of A2P SMS - organizations, but the success of the solution will depend on whether the critical mass of users in the ecosystem is typed, ready to provide unused SMS for distribution. The business model of the project is trivial and quite typical for its sector - it does not provide the company any competitive advantages and easy to copy. The business model of the company has a serious vulnerability in the form of response from mobile network operators for which the Birdchain business is not complimentary. The readiness of the critical mass of users to work on the model proposed by Birdchain is not verified. The company does not provide a detailed cost structure and justification of the investment needs. The company does not provide adequate current and achievable financial forecast. The average size of the investment round for a company comparable to Birdchain is $ 1M. (according to PitchBook given the company's lifetime and product status). The bonus pool for team is 27% of the tokens. There are no mechanisms to ensure future distribution of profit for the tokens holders. 

Bonus Schemes (27% of the tokens.) should Not Be Linked to KPIs Performance. Part of the project participants work full time in JSC "Vertex".