Photochain

PHOTOCHAIN
Photochain provides an opportunity for artists to come up with their own terms and sell their
photos straight to their customers. It is a decentralized system that uses Smart Contracts
centered on Ethereum block chain to ensure the security of exchanges on the platform. The
integration of block chain into the platform eliminates a centralized authority, an issue that
characterizes traditional stock photography platforms.

PROS
1. Artists are charged extremely low fees; a mere 5 % of the selling price. With 95% of the
amount, the artists are able to offer photos at a cheaper price to woo more customers.
2. When contributors lower prices due to low fees, customers benefit from affordable products.
They can get a lot of photos for an amount they would otherwise purchase just a few.
3. Increased income incentives motive more artists to venture into photography making the
entire industry vibrant.
4. Artists will strengthen their copyright using Photochain Digital Copyright Chain. All their
works are tired of their name and the same will be visible to all users assuring artist’s ownership
of the images.
5. Processes on the platform are reduced to a bare minimum so as to guarantee simplicity
and transparency to both the consumer and the contributor.
6. In addition to revenue for their photos, a contributor can get a commission by acting as a
moderator (and hence resolving an infringement claim on the platform).
7. The platform incorporates a reliable and high-tech system for blocking inappropriate and
pornographic content thus protecting consumers from offensive content.
8. Photochain Buyer Module utilizes Computer Vision Algorithm thus making images
searchable using a broad range of criteria. Buyers, therefore, have an easy time searching for
content.

CONS
1. The platform is only oriented towards photography. Contributors who create various
contents will have to use other platforms alongside Photochain.
2. It does not incorporate affiliate program that would otherwise market the platform a
larger number of users.
3. When five moderators vote in favor of an accuser of copyright infringement the plaintiff’s,
account is closed without an opportunity to appeal.

SUGGESTION
1. Introduce programs that will be used by other related platforms so as to reach out to
other users.
2. Diversify to other types of arts to allow multitalented artists to use the platform for all
their works.
3. For fairness, the platform should give persons accused of infringement claims an
opportunity to appeal the decision of moderators.

It's a compelling idea, and a good example of a viable blockchain usecase. Team looks well fleshed out, challenge will be to execute faster than others - as they will not be the only people trying to pull this off.