ARAW

ARAW is a decentralized payment platform for E-commerce ecosystem providing an end to end solution of E-commerce marketplace, touch and pay cryptocurrency and online cryptocurrency payment.

PROS:

• The platform provides a unified reward system which seeks  to transform  the poorly utilized loyalty industry by fusing the shopping reward potential of all the trails together regardless of the products hence rewarding the individuals with individuals with cryptocurrencies
• The platform white paper is available in several languages  enabling the adoption of the ARAW tokens in  any location and further penetration of E-commerce platforms without creating any habitual change in the users
• The platform provides  Touch and Pay cards with radio-frequency identification(RFID) which can be easily used by the customers to make contactless payments  from any retail shops   and day-to-day online shopping
• The platform exchange integration enables the users to exchange the ARAW tokens with other cryptocurrencies  and fiat  hence making any payments with their favorite currency
• The platform has a well-integrated mobile  wallet and application  with banking  and cryptocurrency exchanges  enabling the users to buy the ARAW tokens using  linked bank accounts  and convenient  exchange in any cryptocurrency and fiat
• The platform use promotes  peer-to-peer transactions  enabling the users to engage in the direct exchange of goods and services  across the world eliminating the need for middlemen hence less costly
• The platform has top notch team  with great experience relevant to the project  led by the CEO Krutesh Shah who is a business analyst

CONS:

• The  platform white paper is not highly detailed as it has missing content on the project roadmap, team involved and disclaimer
• The  platform ARAW token value at the pre-sale stage is not highlighted to enable the users to understand its suitability for the project implementation
• The platform users security is not guaranteed which can lead to unexpected losses

SUGGESTIONS:

• The ARAW token should be involved in the pre-sale stage to enable the platform raise adequate funds for the project implementation
• The platform team should include all the missing  information on the whitepaper  to promote easy understanding of the project by users across the globe

Note:

The platform promotes efficient payments using different cryptocurrencies across the world in the E-commerce through a well-integrated ARAW mobile wallet. This reduces the overall cost involved during the sales and purchases making the platform viable and I would therefore invest in it.

Market Market competitive environment:
There’s no information in White Paper on the project competitors. The result of the comparative analysis with competitors is published at the Medium.
The global loyalty and reward industry was estimated to be about $1.56 billion in 2015 and risen to about $320 billion in 2017. Given this remarkable growth of the global loyalty program, growing at an annual rate of 6% and compound annual growth rate (CAGR) of 24.37%, this estimation is projected to hit $471 billion in 2020. Unfortunately, this report is flawed with a shocking rate of under-utilisation of loyalty program in the e-commerce sector. About 76% of consumers in the industry fail to use their shopping rewards while these consumers belong to less than 29 loyalty reward programs specifically designed for the e-commerce world.
The total world amount of annual transactions of the consumer market - $49,8 trillion out of them 0,003% is carried out in cryptocurrencies.
The world's online trade demonstrates a high dynamic of development. The total turnover of online stores in 2017 it reached 2 trillion. And in 2018, according to preliminary forecasts, this figure will grow to 2.24 trillion dollars.
Today, approximately 1.66 billion people all over the world order goods and services through the Internet. Annually, this audience grows by an average of 16%.
According to BI (Business Insider) report, over the period 2015-2020 the annual average growth of mobile online payments in the amount of 40% is expected, the volume of such payments will grow to $128 billion by 2021, and the number of people making payments will grow at the same rate and will make up about 150M people by 2021.
EBAY, Amazon, Aliexpress, etc. are indirect competitors among global marketplaces, but for today they didn’t adopt blockchain and opportunity to pay with cryptocurrency.
ARAW claims to get significant competitive advantage with the use of blockchain-technology and cryptocurrency payments.
There are the following competitors on the decentralized market:
Elysian - in the course of ICO $7M was raised, tokens are not traded on exchanges
Storiqa – in the course of ICO $25M was raised, capitalization - $64,2M, ROI USD - 1.14x
INS Ecosystem - raised - $41,5M, capitalization - $23M, ROI USD - 0.30x
Soma - raised - $6M, capitalization - $0,8M, ROI USD - 0.20x
Vanig - the project is preparing for the ICO
OpenBazaar - no information on financial indicators
The Freldo system will also face the competitive fighting with both classical and cryptocurrency payment systems, which can be integrated in any trade sites. High daily volatility of cryptocurrencies over 10% is an additional risk of the project development (it may also touch ARAW token), as well as high fees of crypto currency conversion in fiat. The stability of good price is a very important aspect for online retail, since sellers have low marginality to 10%.
The largest MasterCard, Visa, PayPal, Alipay are indirect competitors among traditional payment systems, which actively study the opportunities of adopting blockchain-technologies into their systems. Decentralized payment systems Bitcoin, Ripple, IOTA, Zcash, Monero and others are also competitors. In addition, projects with the use of stablecoins present on the cryptocurrency market, which volatility rate is within 8%.
In the near future leading cryptocurrencies plan provide buyers with single payment solution, where payment gateways will be integrated, which allow making payment not only in crypto currencies but also in fiat. However, the legislative regulation of the crypto currencies of majority of countries is in its infancy.

Project technical advantages:
The main advantages of the project are:
Araw Pay - accept online payments with a click of button
Araw Touch & Pay Card - enabling instore micropayments
Transparent ecosystem to increase adoption rate
Increase the ARAW token adoption by merchants
Unified reward system

Araw has started its operation two years ago and created a serious business basement before the ICO. Such preparation is very credible and deserves respect. The feature set includes wide range of commerce tools for consumers and businesses, from a wallet and online payments to e-commerce marketplace and banking system integration. The e-commerce sphere is developing rapidly and is projected to reach $4.5 trillion in sales in the next three years, though currently the projects dealing with cryptocurrency payments have tough times. One more thing to pay attention to is existing competitors.
A professional project making its business and not just trying to conduct a successful ICO.