Oct 8, 2018
Today’s e-commerce industry is growing at a rapid pace and global retail e-commerce sales are expected to reach $4.5 trillion by 2021. For most commercial businesses, cryptocurrency is becoming a preferred mode of transaction highlighted by its current cap of hundreds of billions and expected to rise to trillions. According to research, most of the finance and banking industry is expected to move to the blockchain and hence adoption rate of blockchain across all industries will increase in the coming years. By Introducing the ARAW Token, the heart of the decentralised payment ecosystem powered by the Ethereum Blockchain, we are aiming to increase blockchain adoption for regular people across the world. We are the first company in the world whose mission is to combine the benefits of the E-Commerce and Payment industries; provide end-toend solutions for E-Commerce Marketplace, Touch & Pay Cryptocurrency Card, Online Cryptocurrency Payment, and Unified Reward System on the Ethereum Blockchain powered by the ARAW token. The goal of the ARAW token is to be a part of everyone’s day-to-day online & in-store shopping.
The main goal of the ARAW token is to build the Decentralised Payment Ecosystem for E-Commerce to increase the Blockchain adoption for regular people across the world. The ARAW token ecosystem offers unified reward system which any service-providing entities can partake in. This allows virtually any company to further incentive consumption of their service as they provide real value via token distribution and expand their previously limited market of loyalty-reward consumers to the next level.
The Araw platform addresses fundamental problems in the e-commerce and cryptocurrency economies. Firstly, retailers online and offline offer restrictive reward systems bundled with their services - they are often of little value to the consumer given their limited nature. Reward systems in commerce as a whole are underutilised due to the lack of technological investment. Coincidentally, many companies find it difficult to provide attractive reward schemes as they risk undervaluing their services. The ‘Unified Reward System’ allows service providers to become an ARAW token distributor, allowing them to control the format of their reward plans.
The ARAW token now acts as more than a simple reward point - as it is utilised and redeemable across all of ARAW’s ecosystem participants. Additionally, owners of ARAW are able to convert their tokens into fiat currencies via ARAW mobile wallet & take cashback to their associated bank account. Secondly, the complex barrier to entry into the cryptocurrency market limits the potential value of the crypto market as a whole. The technologies surrounding ARAW are strategically built for the platform to support a ‘Unified Reward System’ - ensuring ease of adoption and maximising consumer outreach. While the ‘Unified Reward System’ makes it possible to standardise reward tokens across industries, the ARAW token will also allow regular customers to have a stake in the rapidly expanding cryptocurrency world - benefiting all parties involved. The key factors include the ease of adoption for the customer as reward schemes are already common.
The ARAW Token EcosystemAraw Pay - Araw pay will be an open widget to accept payments in ARAW tokens with a click of a button. We aim to provide seamless Araw pay solutions in Araw mobile & web wallet, open API platform, and Araw e-commerce marketplace. E-commerce Marketplace - The goal of the ARAW token is to be a part of everyone’s day-to-day shopping without them changing their shopping pattern. Araw Touch & Pay Card aims to enable customers to make micropayments at coffee shops, supermarkets and day-to-day online shopping. Open API Platform - Plug & Play Enterprise Blockchain based E-Commerce Platform with a click of button. Banking System Integration - Top-up or cashback ARAW tokens to the linked bank accounts. Araw Mobile Wallet - The seamless integration of Araw Mobile Wallet with Banking and cryptocurrency Exchanges. Unified Reward System - The ARAW token aims to transform the poorly utilised multi-branded loyalty industry
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ARAW is a decentralized payment platform for E-commerce ecosystem providing an end to end solution of E-commerce marketplace, touch and pay cryptocurrency and online cryptocurrency payment.
The platform promotes efficient payments using different cryptocurrencies across the world in the E-commerce through a well-integrated ARAW mobile wallet. This reduces the overall cost involved during the sales and purchases making the platform viable and I would therefore invest in it.
Market Market competitive environment:There’s no information in White Paper on the project competitors. The result of the comparative analysis with competitors is published at the Medium.The global loyalty and reward industry was estimated to be about $1.56 billion in 2015 and risen to about $320 billion in 2017. Given this remarkable growth of the global loyalty program, growing at an annual rate of 6% and compound annual growth rate (CAGR) of 24.37%, this estimation is projected to hit $471 billion in 2020. Unfortunately, this report is flawed with a shocking rate of under-utilisation of loyalty program in the e-commerce sector. About 76% of consumers in the industry fail to use their shopping rewards while these consumers belong to less than 29 loyalty reward programs specifically designed for the e-commerce world.The total world amount of annual transactions of the consumer market - $49,8 trillion out of them 0,003% is carried out in cryptocurrencies.The world's online trade demonstrates a high dynamic of development. The total turnover of online stores in 2017 it reached 2 trillion. And in 2018, according to preliminary forecasts, this figure will grow to 2.24 trillion dollars.Today, approximately 1.66 billion people all over the world order goods and services through the Internet. Annually, this audience grows by an average of 16%.According to BI (Business Insider) report, over the period 2015-2020 the annual average growth of mobile online payments in the amount of 40% is expected, the volume of such payments will grow to $128 billion by 2021, and the number of people making payments will grow at the same rate and will make up about 150M people by 2021.EBAY, Amazon, Aliexpress, etc. are indirect competitors among global marketplaces, but for today they didn’t adopt blockchain and opportunity to pay with cryptocurrency.ARAW claims to get significant competitive advantage with the use of blockchain-technology and cryptocurrency payments.There are the following competitors on the decentralized market:Elysian - in the course of ICO $7M was raised, tokens are not traded on exchangesStoriqa – in the course of ICO $25M was raised, capitalization - $64,2M, ROI USD - 1.14xINS Ecosystem - raised - $41,5M, capitalization - $23M, ROI USD - 0.30xSoma - raised - $6M, capitalization - $0,8M, ROI USD - 0.20xVanig - the project is preparing for the ICOOpenBazaar - no information on financial indicatorsThe Freldo system will also face the competitive fighting with both classical and cryptocurrency payment systems, which can be integrated in any trade sites. High daily volatility of cryptocurrencies over 10% is an additional risk of the project development (it may also touch ARAW token), as well as high fees of crypto currency conversion in fiat. The stability of good price is a very important aspect for online retail, since sellers have low marginality to 10%.The largest MasterCard, Visa, PayPal, Alipay are indirect competitors among traditional payment systems, which actively study the opportunities of adopting blockchain-technologies into their systems. Decentralized payment systems Bitcoin, Ripple, IOTA, Zcash, Monero and others are also competitors. In addition, projects with the use of stablecoins present on the cryptocurrency market, which volatility rate is within 8%.In the near future leading cryptocurrencies plan provide buyers with single payment solution, where payment gateways will be integrated, which allow making payment not only in crypto currencies but also in fiat. However, the legislative regulation of the crypto currencies of majority of countries is in its infancy.
Project technical advantages:The main advantages of the project are:Araw Pay - accept online payments with a click of buttonAraw Touch & Pay Card - enabling instore micropaymentsTransparent ecosystem to increase adoption rateIncrease the ARAW token adoption by merchantsUnified reward system
Araw has started its operation two years ago and created a serious business basement before the ICO. Such preparation is very credible and deserves respect. The feature set includes wide range of commerce tools for consumers and businesses, from a wallet and online payments to e-commerce marketplace and banking system integration. The e-commerce sphere is developing rapidly and is projected to reach $4.5 trillion in sales in the next three years, though currently the projects dealing with cryptocurrency payments have tough times. One more thing to pay attention to is existing competitors.A professional project making its business and not just trying to conduct a successful ICO.
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