Zeepin (ZPT)

Opportunities:
The project is led by a strong team with demonstrated success in relevant creative field.
The use of blockchain and smart contract makes sense in order to send cross-border payments efficiently as well as mimic the escrow function.
By providing a one-stop-shop, a design can go from just an idea to mass production, all done within the platform. This can help creative entrepreneurs, who are often not business savvy, to launch a business successfully

Concerns:
The project does not have a finished MVP/proof-of-concept, so it is essentially a white paper project.
The scope of the project is very ambitious that include finding suppliers, customers, employees, filing copyright, obtaining crowdfunding, and insurance. Generally, the more ambitious a project is, the more likely it is to fail because there are so many moving parts.
It is unclear what the go to market strategy for the project is. The team has experience in China so it should be the obvious choice for the first target market, but there is no details in the white paper.

Conclusion:
Overall, we like the short-term potential for this ICO but are neutral about its long-term potential. Our thoughts of the tokens for short term and long term are as follows:
For short-term holding:
Good. NEO projects have performed really well recently. Therefore, even though the ICO is a white paper project and hard cap is at $53 million (at NEO price of $127), we believe it should still have good short-term potential.
For long-term holding:
Neutral. It looks like the project targets the creative industry globally, but the team only has experience in China. The project is also at very early stage, so there is not enough information for us to evaluate whether the product will be successful.