URAllowance (URA)

Release the prototype of URAllowance platform relatively in line with the beginning of the ICO. Begin the research and development of URWorld in which all the features of the alpha platform will be available in a 3D virtual, social, customizable world.

Analyze the Marketing data and adjust the ICO marketing campaign accordingly. Analyze the data and user suggestions from the prototype of URAllowance platform and prepare for the MVP release at the end of the ICO.

This is where the excitement begins. Release the URWorld Prototype. Gather reports and suggestions from the community. URWorld MVP release in Q4 2018. Restructure marketing campaign from token sale marketing to product marketing for maximum exposure and adoption. Choose 4-5 popular, influential YouTubers to use URAllowance. Analyze the token data, transaction costs, and usage data to determine if there will be scalability issues with continued usage of the Ethereum Blockchain. If scalability and increased transaction fees pose a threat to the URAllowance ecosystem then we will begin research and development of the URA Blockchain. Integrate with LIX for cross-platform P2P digital assets sales and creation. Explore further synergies between Lix and URA.

Begin development of URWorld: Mixed Reality Edition in which all the features of the URAllowance Platform and the URWorld 3D virtual experience will be accessible in Mixed Reality. We will begin hiring more developers that specialize in VR/AR/MR. There will be high demand for educational software in the Mixed Reality environment. Q4 - Begin the Microsoft Hololens Integration.

Answer Microsoft's call to action for educational Hololens software. Mixed reality software will be in the highest demand by Q4 2018. We aim to answer Microsoft's CTA before that time. After we present our fully tested, functional software, Microsoft will immediately begin to promote the URWorld: Mixed Reality Edition which will alleviate some of the marketing costs.