Pon Kattera

I’m a designer who loves to code and prototype. My core skills are user experience, responsive web design and prototyping. A few recent awards: – Hammerhead: 8 Cannes Lions, including 3 Gold (2015) – Owlet: 3 Cannes Lions, including 1 Gold (2015) – McCormick Flavorprint: 2 Cannes Lions (2013) – The R/GA Cube for Innovation (2012) User Experience: • I’m inquisitive by nature and have a desire to continually learn. I started my web career doing Digital Strategy and shifted my focus towards UX to learn more about human motivation and how it drives online behavior. With this background, I aim to craft strategic user experiences which balance both business objectives and user needs. • I love the web and I love to design. I share UX snippets and trends at http://uxrave.com Responsive Web Design: • In the last few years, I've mainly worked on mobile first responsive projects. I’ve presented at the New York Responsive Web Design Meetup and conducted “Responsive Prototyping” workshops at R/GA. • I was also a founding contributor to RGA’s responsive web design blog at http://responsive.rga.com Prototyping: • I’m a fan of iterative design and build (rather than waterfall design then build). Prototyping helps me to quickly communicate and test design concepts with project teams and clients. I make prototypes ranging from low fidelity (e.g. wireframe click throughs) to high fidelity (e.g. functional HTML & CSS). Clients: • At R/GA, I worked on a diverse set of clients including Google, Samsung, Equinox, Victoria's Secret, McCormick, Ameriprise, Novartis, L'Oreal and Nike.