Financial Promoter

Financial Promoter is the UK’s first dedicated title for marketing professionals in financial services. We reach marketing and comms professionals in capital markets, personal finance, and fintech.

Published by Rhotic Media, the title is distributed in print and digital and activated at a clutch of live events. We reach marketers at the UK’s largest banks, asset managers, fintechs, lenders, trading venues, and payments companies.

Our content is designed to share modern marketing approaches by analysing successful campaigns and coaching readers to make the most of their budgets.

Our print distribution is directly mailed to 4,000 pre-qualified marketers.

We also produce original content for our digital channel, which is digested by readers on the website and through the dedicated LinkedIn channel.

Financial Promoter Live! is our event on 18 March 2024. This 350-delegate conference has been designed to help marketers navigate common frustrations, to better understand cutting edge solutions, and to meet individuals and companies who can support them by improving efficiencies, productivity, and ROI.

Financial Promoter’s readers work across the plethora of marketing functions at global financial services businesses.

In the UK, there are around 46,000 financial marketers, working across corporate communications, product marketing, channel marketing, public affairs, public relations, RFP writing, and beyond.

Looking at digital marketing activities alone, financial marketers spend a whopping £3bn each year to promote their companies’ services, according to eMarketer.

Our readers are the ones responsible for these budgets, making allocation decisions for business to business (B2B), business to consumer (B2C), and B2B2C campaigns.

Our 4,000 strong network of print readers includes budget holders and budget influencers at asset managers, investment banks, building societies, retail banks, payments companies, custodians, investment consultants, and fintechs, among others.