AdSigma

ADSIGMA is digital display advertising platform that uses block chain technology to revolutionize the digital advertising space dominated currently by the advertising network.

PROS:

• Trust: The platform is based on Ethereum smart contracts which guarantees secure transactions based on the parameters set by the participants themselves courtesy of trust between them
• The use of the Adsigma platform ensures that the users data cannot be manipulated as the technology in which is it based prevents one entity from controlling the platform
• The platform doesn’t permit anybody to give preference to one advertiser or publisher over the others as the network  is verified and maintained by each participants hence promoting all advertisers
• Easy payments : The platform is fully responsible for all the payments collection from advertisers  and even in case of default the publishers are entitled to payment from the ad network
• The platform verifies all the content and ensures that right advertisements are displayed at the right place to the right person hence eliminating misleading advertisements
• The platform use promotes extensive involvement of many  clients as it able to reach extensive potential customers as compared to the publishers themselves
• Transparency: The ad network enables all the transaction to be transparently conducted based on a transparent history
• The platform eliminates the need of  middlemen hence enabling the publishers to get the best out of advertisements without any pay with easy communication between the advertiser and the publishers

CONS:

• The ADSI token  holders have no rights to access the assets, profits ,dividends or manage the company
• The token value is vulnerable to price fluctuations due to the market development and uncontrolled regulations

SUGGESTIONS:

• The token holders should be given more incentives
• The  project should be fully implemented to avoid any mismatch of the expectations

This is a good idea, although it will have to be execured perfectly as it is obviously a very competitive market. They have the right team in place though, with good advisors as well