Holding Companies are acquiring for innovation due to stagnant
or negative performance. Partnering while competing will become a
way of life in marketing. The distinctions between marketing
consultants, creative agencies, advertising holding companies,
freelancers etc. are blurring as marketing becomes more focused on
user experience and less on advertising executions. While marketers
want to reduce the number of partners they work with, no one type
can address all of their needs.
Advertising holding companies are in a frenzied acquisition phase
to stay relevant, their billing systems making them expensive and
outdated in their servicing of clients. In return, clients are
fracturing their portfolio, looking to companies that are
specialized, tactical, local or unique. Alternatively some clients
are bringing work in-house for better transparency and faster
responses.
Meanwhile industries are reorganising and ideas like blockchain are
totally reshaping the way business is found, done and accounted
for. The marketing industry has thus far shown itself to be less
than creative in the adoption of this new technology, and remaining
slow in others. Therein lies the opportunity. The time is ripe for
the industry to adopt new and emerging technologies for the benefit
of themselves and their clients.
Our state-of-the-art turnkey solution combines a world-leading workflow tool with smart-contract-powered technology to deliver an efficient and automated process between agencies and clients.
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