Unleashed Partners Group

Holding Companies are acquiring for innovation due to stagnant or negative performance. Partnering while competing will become a way of life in marketing. The distinctions between marketing consultants, creative agencies, advertising holding companies, freelancers etc. are blurring as marketing becomes more focused on user experience and less on advertising executions. While marketers want to reduce the number of partners they work with, no one type can address all of their needs.

Advertising holding companies are in a frenzied acquisition phase to stay relevant, their billing systems making them expensive and outdated in their servicing of clients. In return, clients are fracturing their portfolio, looking to companies that are specialized, tactical, local or unique. Alternatively some clients are bringing work in-house for better transparency and faster responses.

Meanwhile industries are reorganising and ideas like blockchain are totally reshaping the way business is found, done and accounted for. The marketing industry has thus far shown itself to be less than creative in the adoption of this new technology, and remaining slow in others. Therein lies the opportunity. The time is ripe for the industry to adopt new and emerging technologies for the benefit of themselves and their clients.