AdHive

ADHIVE is an Artificial Intelligence controlled influencer marketing platform with block chain solutions. It fully automates all the steps of interactions with influencer in order to save a huge amount of time and effort for the advertisers.

PROS:

• Faster and efficient peer to peer(P2P) communication  between advertisers and influencer  without wasting time
• Transparency : There is no direct communication payments between the advertiser and the influencer as  the payments are released by smart contracts after the AI confirms that the work is properly done
• The platform saves the users time as they are exempted from  the hard duty of choosing the influencer
• The adhive is able to work with a group of small influencers providing them with accurate, targeting and reaching a broader audience at a lower cost per contact
• The platform members are involved in getting the feedback about the quality and effectiveness of  published videos  an these assessment and feedback are shared between the platform and the influencer for proper growth f the platform
• The ADH token holders are entitled to several incentives within the network
• The platform is able to monitor  each channel on track brands ,names and objects in the video and is able to analyze the previous and current target brands  and products before making any advertisements

CONS:

• The influencer have to use a lot of services to make their video attractive  which can result to an extra cost
• The ADH token supply is too low and can’t be reproduced by anyone once they are depleted

SUGGETIONS:

• The token pre-sale should be well determined in order to supply adequate tokens
• The platform should have in-service performance for further decorations of the videos

Overall, we think that AdHive is a good ICO because of its ability to helps bloggers obtain monetization without the hassle of traditional advertising. When using its network, users can receive more profit from their original content and run successful advertising campaigns.

While we don’t know the future for this ICO, we can expect that its a promising one.

Service offering automation and decentralization of advertising placement directly by the advertiser bypassing the "advertising agency" does not disclose the description of its project the technology of "exact hit" of advertising in the target audience. An attempt to substitute a complex process of media planning with some kind of automated service with an unclear targeting system seems questionable from the point of view of solving the main task - saving the budget and its competent allocation to achieve the goals of the advertising campaign.

From the point of view of the investment subject such service seems questionable.

AdHive is going to significantly simplify interaction between advertisers and influencers putting them all in a win-win situation. The idea is pretty good, the team is strong enough to implement the platform. Don’t forget that the product is already close to the beta version, and more than 3000 influencers are already on the platform. There is a couple of small disadvantages we’d like to mention. The system is not flexible enough, a competitor with more diversified system may beat this mass-task idea. The difficulty of contacting advertisers and influencers, from the biggest to the smallest, nowadays is overestimated. Anyway, in general rank this project quite high.
AdHive is the simplest and fastest way for an advertiser to distribute a video ad via thousands of digital media influencers on a single, reliable and trustworthy platform.

The Adhive project aims to resell the contacts with the audience of the influencers and provide complimentary services for the analysis and monitoring of video. The platform buys views from the influencers at a discount, and in lieu of this, they gain access to a mass advertising campaign.

It is similar to contextual advertising; the only difference is that it is in video format. Similar to BitAir, Synapse, Indicoin it is also an ICO token having unique features. The margin for the platform is generated from the gap between the bid and offer prices which should remain sufficient as small influencers are satisfied to work for lower rewards. The influencers can sell their contacts at a wholesale price.

The margin for the placement will depend on the goal – whether it is to grow the involvement of the rating influencers or grow the margins.