Investfeed

Opportunities:
The team is proven to be able to provide a functioning app.
Network effect is present for the platform. The more usage the platform has, the more valuable the tokens should be.
The addressable market size is large. If the company pivots successfully and is able to grab a significant market share, the potential is very large.

Concerns
As at July 17 or 5 days before the crowdsale, there was a very inactive social media presence relating to the ICO – Slack has 61 people, Reddit has 8 subscribers, Bitcointalk’s thread is 2 page long with most of the posts from investFeed and one other promoter. This is iconic for a company in the social media business. It is also strange given they have a massive Twitter following of over 137,000.
The App is not successful and has very few users: investFeed declined to disclose how popular their app is in terms of daily / monthly active user so I checked how popular the app is from other sources.
According to App Annie, the iOS App investFeed achieved a top 500 overall ranking in only one country – Fiji, an island in the middle of nowhere. This means that in all other countries, the App cannot even reach top 500 for once.
There’s very little engagement in the app now. There are some frequent posters but no one responded to any of the feeds – what is the value of a social network if there is zero interaction in it?
To me, investFeed looks too much like Twitter, which is THE platform where many players in the crypto world interact. I don’t really see the reason to use investFeed over Twitter.
However many users investFeed has now, they are going to be alienated when investFeed pivots to cryptocurrency. In business, it is much easier to find more ways to cater to the existing customers rather than to find new customers.
According to Crunchbase, investFeed received funding of $250,000 in 3 rounds. It looks to me that the ICO is a desperate attempt to keep the company afloat by completely shifting the company’s focus and tapping into ICO money.
The functionalities that the white paper proposes are similar to some of the things that other projects do (Santiment, CoinDash).

Conclusion:
I dislike this ICO because it just looks like the company is trying to save a failing startup by capitalizing on ICO money. Our thoughts of the tokens for short term and long term are as follows:
For short-term holding:
Not good because of the low awareness of the ICO. It is very strange to have a tiny community for an ICO that has a working product. This speaks to the marketing and execution ability of the team. I don’t think the low hard cap compensates for this.
For long-term holding:
Neutral because I’m not sure how committed or knowledgeable the team is to cryptocurrency. investFeed has been focusing on stocks for over 2 years and the sudden pivot to cryptocurrency is strange to me. The company is completely changing their business model and that is usually not a good thing.

InvestFeed is currently taking in new members. People who are interested can sign up for free by getting onto the main website for InvestFeed and entering in a few bits of information. The process is simple and allows people to get in the know about all sorts of points related to managing cryptocurrency transactions.