John Masters

Online Audience Targeting: Digital sales professional with experience in precise audience targeting, behavioral targeting and re-targeting. Digital Out-of-Home media: Out-of Home sales professional. Magazines: Publisher and advertising sales professional with proven sales management and team building skills. Diverse experience in consumer, B-to-B and vertical market magazines. In-depth knowledge of magazine operations including sales, research, promotions, editorial and production cycles. Social Media for Business: Strategy, Marketing and Execution. Certified Social Media Strategist: SMMU Fall 2009 Sales Leader: People oriented motivator who instills professionalism, credibility and confidence among associates and clients. Highly effective in communications, presentations, customer relations and as team builder. Specialties: Reaching affluent consumers through targeted media. International sales expertise. Firm understanding of Asian and European sales markets and sales network. Airline industry expert. Airline Media Specialist in audience targeting, airline lounge media, Inflight Magazines, Inflight Entertainment (TV) and Integrated Marketing products offered by airlines. Strong industry relationships. Extensive national and international in-person field sales experience and presentations.