Firas Alsalih

Firas’ entrepreneurial spirit is fuelled by his passion for design and people. With more than 30 years of international business experience, he is the Regional Director for Europe, the Middle East & Africa, and the Global Chief Marketing Officer of world-renowned interior architectural firm, Wilson Associates. Firas is intimately engrained in the global high-end interior design landscape, and is also a trained and certified conflict specialist and mediator, who believes that we should always “seek first to understand, then to be understood” (S. Covey). Firas is a gifted communicator, who’s energy and genuine enthusiasm for design is helping expand Wilson Associates’ design footprint globally, re-enforcing the growing global culture of hospitality, and Wilson Associates's legacy of impeccable hospitality design.