BiS SiGMA Americas 2025 is the largest gaming and betting event in Latin America, set to take place on April 7-10, 2025, at the Transamerica Expo Center in São Paulo, Brazil. With 18,000+ delegates and 300+ industry-leading speakers, this high-profile summit will explore iGaming, sports betting, blockchain innovations, and AI-driven gaming solutions. The event provides unparalleled networking opportunities, connecting operators, regulators, investors, and industry pioneers to discuss Brazil’s booming gaming market following its recent regulatory advancements.
Attendees can expect exclusive business and social experiences, including a cultural tour ⛰️, two startup pitch competitions 🚀, and high-profile networking dinners 🍽️. The event will also feature a prestigious gala awards ceremony 🏆, an unmissable closing party 🎉, and insights from top influencers and market leaders 🤩. With high-value traffic 🚦 and a rapidly expanding gaming sector, BiS SiGMA Americas 2025 is the ultimate gateway to the future of gaming and betting in Brazil.
00:00 - 23:00 - Delegates Arrival
12:00 - 16:00 - Activity – Gastronomic Tour: Flavor of Brazil
12:00 - 19:00 - NEXT.io: CXO Brazil 2025
14:00 - 22:00 - Pre-Registration
17:00 - 18:30 - Inauguration of Youth Empowerment Sports School in São Paulo by SiGMA Foundation
18:00 - 22:00 - Drinks Reception
19:30 - 22:30 - iGathering Dinner
20:00 - 23:00 - SiGMA Awards
08:30 - 19:00 - Shuttle Service
09:00 - 18:00 - Exhibition – Day 1
09:00 - 19:00 - Parking for Delegates & Ticket Holders
10:00 - 16:15 - Conference – Americas 2025 – Day 1
11:00 - 11:55 - The Power of AML and KYC in Protecting iGaming
12:00 - 12:40 - Misinformation and Myths: Educating the Public on Responsible Gaming
12:45 - 13:25 - Between Ambition and Temptation: How Match-Fixing Attracts Young Athletes
13:30 - 14:10 - Beyond Bonuses: AI and Gamification Strategies for Sustainable Retention in Brazil
14:15 - 14:55 - CRM and Retention: Best Practices to Build Player Loyalty and Increase Relationship Value
15:00 - 15:30 - Centurion MMA Weigh-in
18:00 - 20:00 - Networking Drinks
19:00 - 23:00 - BIS Awards
19:30 - 22:30 - iGathering Dinner
09:30 - 19:00 - Shuttle Service
10:00 - 18:00 - Exhibition – Day 2
10:00 - 19:00 - Parking for Delegates & Ticket Holders
11:00 - 16:15 - Conference – Americas 2025 – Day 2
11:00 - 11:05 - Conference Opening – Itaim Stage
11:05 - 11:35 - Panel – Lotteries in Transformation: Tradition and Innovation in Brazil’s Emerging Gaming Landscape
11:40 - 12:20 - Panel – The Current Challenges of State Lotteries in Brazil
12:25 - 12:55 - Panel – Lotteries and Gaming as Economic Drivers: What Role Will Lotteries Play in the Country’s Economic Landscape?
13:00 - 13:40 - Panel – Playing for Good: Lotteries as Funders of Social Initiatives for State Governments
13:45 - 14:25 - Panel – State and Municipal Lotteries: A Systemic Analysis of Risks and Opportunities
14:30 - 15:00 - Panel – The Gaming Market and the Fine Line Between Legality and Criminal and Consumer Risks
15:05 - 15:35 - Panel – Tax Incentives and Taxation: How Can the Reform Transform the Betting Market?
15:40 - 16:10 - Panel – Responsible Gaming: Inspiring Stories in the Fight Against Gambling Addiction
Jardins Stage
11:00 - 11:05 - Conference Opening – Jardins Stage
11:05 - 11:35 - Panel – ABRAJOGO Uniting Forces: How Collaboration Between Businesses and Government Can Strengthen the iGaming Market
11:40 - 12:10 - Panel – The Vital Role of Associations in Shaping Brazil’s iGaming Market
12:15 - 12:45 - Panel – Building Bridges: How Associations Facilitate Dialogue Between Government and the iGaming Market
12:50 - 13:20 - Panel – Behind the Operations: Trends and Challenges in Betting Platforms
13:25 - 13:55 - Panel – Addressing the Law on National Streaming Content for the Local Market
14:00 - 14:30 - Panel – Integrity in Sport: Technology and Innovation as Allies Against Match-Fixing
14:35 - 15:05 - Panel – Building Lasting Partnerships: How Operators Can Enhance the Bettor’s Journey
15:10 - 15:40 - Panel – The Thrill in Real Time: How Live Games Are Transforming the Bettor’s Experience
15:45 - 16:15 - Panel – A New Era: Brazilian Behaviour in the World of Regulated Gambling
11:00 - 11:05 - Conference Opening – Paulista Stage
11:05 - 11:40 - Panel – Stablecoins and Payments Ecosystem: User Acquisition, Infrastructure and Regulation Hurdles
11:45 - 12:15 - AI Workshop & Live Demo: Crafting an AI Strategy for Your Business
12:20 - 12:45 - Panel – How AI Agents Are Changing the Game for Business
12:50 - 13:05 - Keynote – The Fight for Change: How SiGMA Foundation is Driving Impact in Sport and Beyond
13:10 - 13:35 - Panel – Poker in Brazil: Status and Updates
13:40 - 13:55 - Keynote – Responsible Gaming Best Practices from Around the Globe and Their Application to Brazil’s Market
14:30 - 15:00 - Panel – Is Brazil’s iGaming Playbook a Jackpot or a Gamble?
15:05 - 15:20 - Keynote – The Brazilian Online Market in Numbers
15:25 - 15:50 - Panel – Brazil’s Sports Betting & Esports Landscape
18:00 - 20:00 - Networking Drinks
19:00 - 00:00 - Centurion MMA Fight
19:00 - 00:00 - SiGMA Poker Tour Opening Satellite
19:30 - 22:30 - iGathering Dinner
10:00 – 18:00 – Exhibition – Day 3
10:00 – 19:00 – Parking for Delegates & Ticket Holders
11:00 – 11:05 – Conference Opening – Itaim Stage
11:05 – 11:35 – Panel – From Virtual to Real: iGaming and Its Impact on Economy and Society
11:40 – 12:10 – Panel – Behind the Scenes of iGaming: The Billion-Dollar Mergers and Acquisitions
12:15 – 12:45 – Panel – Entrepreneurship in iGaming: The Role of Startups in Market Evolution
12:50 – 14:10 – SiGMA/AIBC Startup Pitch
14:10 – 14:15 – Session Opening
14:15 – 14:45 – Panel – Clubs, Leagues, and Betting: A Strategic Tripod for the Future of Football
14:50 – 15:20 – Panel – Beyond the Champions: How Betting Is Transforming National Sports
15:25 – 15:55 – Panel – Sports Events and Sponsorships: Negotiating Relevant Exposure and Consistency
11:00 – 11:05 – Conference Opening – Paulista Stage
11:05 – 11:45 – Panel – Connecting Professionals: The Impact of iGaming Events on Networking and Business Growth
11:50 – 12:30 – Panel – New Voices in iGaming: The Transformation of Influencers and Brand Ambassadors
12:35 – 13:15 – Panel – The Brazilian Passion on Social Media: Driving the Success of iGaming
13:20 – 14:00 – Panel – From Program to Performance: How Major Operators Are Structuring Their Affiliates
14:05 – 14:45 – Panel – Negotiations 3.0: The Current Context of Affiliate Agreements in Brazil
14:50 – 15:30 – Panel – Fake Traffic: How to Avoid Affiliate Marketing Scams and Protect Your Brand
15:35 – 16:05 – The Affiliate-Operator Speed Connections
11:00 – 11:05 – Conference Opening – Jardins Stage
11:05 – 11:45 – Panel – The Payment Landscape in iGaming: Challenges and Opportunities in the Era of Pix and Regulation
11:50 – 12:35 – Panel – Financial Strategies to Combat the Unregulated Market and Protect Legal Operators
12:40 – 13:20 – Panel – How New Payment Technologies Are Transforming the Market
14:00 – 14:40 – Panel – Payments Under Control: How Operators Prevent Abuse and Protect the Player
14:45 – 15:25 – Panel – The Right Choice: How Payment Methods Drive the Success of iGaming Operators
15:30 – 16:10 – Panel – Payment Fraud: How to Protect Your Operation and Retain Players
17:00 – 00:00 – SiGMA Poker Tour Main Event by Jon Vlogs
18:00 – 20:00 – Networking Drinks
19:30 – 22:30 – iGathering Dinner
21:00 – 03:00 – BiS SiGMA Official Celebration