Meta Platforms, Inc., formerly known as Facebook, Inc., is a leading American multinational technology company headquartered in Menlo Park, California. Founded in 2004 by Mark Zuckerberg and his college roommates, Meta has evolved into a global powerhouse in social media, digital advertising, and immersive technologies.
The company's core products include Facebook, Instagram, WhatsApp, Messenger, and Threads, collectively known as the "Family of Apps." These platforms boast nearly 4 billion monthly active users worldwide, serving as essential tools for communication, social networking, and business engagement. Meta's advertising network, which leverages user data across these platforms, generates the majority of its revenue, accounting for approximately 97.8% of its total income as of 2023.
In 2021, the company rebranded as Meta to reflect its strategic shift towards building the metaverse—a virtual and augmented reality space where users can interact in immersive digital environments. This vision is pursued through initiatives like Reality Labs, which focuses on developing AR/VR hardware and software, including devices such as the Oculus Rift and Meta Quest.
Meta is also making significant strides in artificial intelligence. In 2025, the company launched Meta Superintelligence Labs, a division dedicated to advancing AI technologies. This move underscores Meta's commitment to integrating AI into its products and services, aiming to enhance user experiences and maintain competitiveness in the rapidly evolving tech landscape.
