WOM Protocol

At WOM Token (Word-Of-Mouth Token) they believe that the future is ad-less. It is clearer than ever that the current advertising market is broken. In fact, YouTube sees their highest engagement not in likes or shares, but in people pushing the skip button. They are solving this by entering the blockchain space. At the end of this year they are launching a token - the WOM Token - a totally new monetization method for social networks and digital publishing platforms to recognise and reward content creators, whilst giving brands access to powerful word of mouth content. WOM protocol will reward content creators fairly, free influencers from in-authentic branded spam to their followers and bring an overall better content experience to the people who are watching and engaging with content every day. A protocol that is platform agnostic and vertical agnostic.

WOM Token Ltd. will launch a Token Generation Event (TGE). The purpose of the TGE is to finance the creation of the WOM Protocol and to bring 4 immediate value to the WOM Token. WOM Token Ltd. (WOM Entity) will act as an initial arbiter and then dissolve once a Decentralized Autonomous Organization (DAO) has been established. The WOM Token will be sold through a Dutch auction. This enables the WOM Token value to be market-driven, while ensuring a fair distribution of the tokens.

The WOM Entity is building the WOM Protocol platform to enable brands to connect with fans and reward them on a global scale. It will facilitate the scaling of the WOM Ecosystem and enable monetization of word-of-mouth content for brands, creators, and publishers. It will do so without one central party exclusively profiting from the collective value created by genuine word-of-mouth content within this global marketplace. Every participant not only creates value, but has the opportunity to profit from the value growth they create as a cooperative. The ultimate goal of the WOM Entity is to structure the WOM Protocol in a way that it cannot be owned and controlled by one single entity. Instead, it will be equally owned by everyone participating in the protocol through receiving, using, or holding WOM Tokens. Changes in the protocol could lead to beneficiary groups of participants and will therefore be decided by everyone involved in a collaborative way. This will be achieved using state-of-the-art blockchain governance mechanisms for decentralized organizations.