Millennials and Post-Millennials, i.e. those born since the early 80s of the last century, are driving societal changes and new trends in consuming patterns which will shape the future of retail commerce and services. A wide range of surveys and market analyses have identified key demands and trends from this generation: they are keen to buy digital assets, products and services, and expect fast, frictionless, mobile management of them. Millennials like to engage with brands on social networks, they are brand loyal, and value authenticity as more important than content. These trends are reflected e.g. in their approach to financial services, which has been described by Goldman Sachs as the socialization of finance . Also, valuing authenticity is 1 consistent with the current strong growth of the collectibles market. UNICO´s ambition is to become the leading global platform for the creation and commercialization of blockchain-certified digital collectibles (cryptocollectibles), by bridging the gap between digital entertainment and investment products. On our platform, anybody will be able to turn a piece of digital content (image, video, 3D model, VR scene, etc) into a limited-edition collectible, by issuing a limited number of access licenses via a Smart Contract. In this way, UNICO creates investor-grade collectibles for the general public, endowed with: - Authenticity, guaranteed via the EOS blockchain; - Frictionless mobile management via our Collector Apps; - Seamless trading via a Smart Contract deployed on the EOS blockchain; UNICO is currently the only company offering cryptocollectibles with an innovative and proprietary Proof-of-Attendance technology (MHN) . MHN can certify Collectors’ attendance 2 at specific locations and times by storing location metadata as part of Non-Fungible Tokens (e.g. at events such as concerts, football matches etc.).
Assets and documents will get “smart”, i.e. issued, regulated and tracked via blockchain-based smart contracts. Examples include personal IDs, insurance policies, lottery tickets, collectibles, gift cards, financial derivatives contracts and supply chain items. There will be huge demand for “smart assets” trading solutions.
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$10 682 516
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