Sisu Holding, Inc. is the holding company of Sisu Capital, LLC, an ongoing and successful asset management firm in California. We intend to develop an automated financial planning and implementation solution to improve the financial well-being of Americans.
We are planning a Security Token Offering. Our security tokens are intended to represent ownership in Sisu Holding, Inc. We believe that this will provide investors with the opportunity to invest in both an ongoing profitable business, as well as in a new innovative venture in retail finance.
Sisu’s goal is to improve the financial well-being of individuals and their families without forcing them to expend a significant amount of time and effort. Sisu is intended to be an automated financial planning solution that is intended to be integrated into the online banking systems of US community and regional banks - systems that individuals already access on a regular basis. Through Sisu’s technology vendors, Virtual Affairs and AlphaZetta, Sisu will take advantage of automation features already used in the European banking markets and will enable middle-class Americans to automatically plan their finances, set aside funds for savings, and invest in tax beneficial retirement products. We intend that the financial planning will occur in small incremental steps so that individuals will not have to proactively engage in large efforts to improve their financial situations. It should be frictionless. Sisu also intends to aggregate an individual’s financial accounts and data into a single point so that individuals can have an overall picture of their financial health. Sisu is already discussing partnering with several Californian retail banks that have expressed interest in piloting the solution.
Sisu intends to include features that provide incremental benefits to individuals through identifying financial opportunities, enabling automated transactions to capture these opportunities, and then by reporting and displaying the benefits to the user when the opportunities are captured. The optimization is planned to be done by continuously analyzing the finances of an individual and then proposing solutions. We expect the process to be that when customers accept Sisu’s proposals, Sisu will request permission to automatically process similar transactions at the next opportunity without the individual’s intervention. We expect that the knowledge of the individual’s financial situation, needed to make the proposals, will be obtained from the individual’s banking activities and from other sources that are available to Sisu through an account aggregation platform. Sisu plans to allow the individual to fully aggregate financial information from all of the individual’s financial service and data providers in a single point - the individual’s existing online bank platform.
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