simplyBrand aims to establish a platform with built-in AI model and machine learning technology to identify counterfeits. Crowd-sourced participants will be incentivized to assist in verifying the unidentifiable items throughout the whole process. The information of the counterfeiters will then be published on the blockchain, which is immutable and totally public for everybody to read. In addition, two major functions will be released along the way and will result in more parties joining the platform to complete the goal of evolving the platform into a self-governed ecosystem. By combining these cutting-edge technologies, and also designing mechanisms to govern the platform by itself, our solution would be able to solve this problem at a larger scale and high effectiveness.
simplyBrand will create a solution to this problem by establishing a platform with a built-in AI model and machine learning technology to identify counterfeits. Crowd-sourced participants will be incentivized to assist in verifying the unidentifiable items, while the information of the counterfeiters will be published on the blockchain, which is immutable and public for everybody to read. In addition, two major functions will be released along the way which will result in more parties joining the platform to complete the goal of the platform evolving into a self-governed ecosystem. By combining these cutting-edge technologies with new mechanisms to govern the platform by itself, our solution is able to solve this problem effectively on a large scale.
Brands will use the simplyBrand platform to request brand-protection services.
Human Layer will directly report counterfeit products, or work with the AI to verify the authenticity of E-commerce products. Human layer would consist of crowdsource participants and third-party service providers who do the enforcement job.
The simplyBrand platform will combine AI, human ingenuity and blockchain technology which will be used to create an immutable “blacklist” of counterfeit product.
The SBA tokens within the blockchain will incentivize human layer to utilize the simplyBrand platform.
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