simplyBrand

simplyBrand

Created using Figma
Created using Figma

Last Update

Dec 19, 2018

simplyBrand combines the power of blockchain, AI, and crowdsourcing to end online counterfeiting once and for all. Making digital commerce trustworthy through blockchain, AI, and you
ICO
Jan 10, 2019
Mar 23, 2019
100% completed
$2 257 472
hard cap
cap
25% hard cap completed
Cap 4 000.00 ETH
Hard cap 40 000.00 ETH
past
Token Details
Ticker
SBA
Total supply
1,000,000,000
Token Distribution
54% - reserved
16% - token sale
10% - founding investors
10% - team
5% - bounty
5% - advisors
Accepted Currencies
ETH, USD
Min Contribution
300
ETH
Company Details
Registered Company Name
simplyBrand
Registered Country
China
Bonus Structure
15%
Additional Details
MVP/Prototype
Yes
Platform
Ethereum
KYC
Yes
Categories
Platform

About simplyBrand

simplyBrand aims to establish a platform with built-in AI model and machine learning technology to identify counterfeits. Crowd-sourced participants will be incentivized to assist in verifying the unidentifiable items throughout the whole process. The information of the counterfeiters will then be published on the blockchain, which is immutable and totally public for everybody to read. In addition, two major functions will be released along the way and will result in more parties joining the platform to complete the goal of evolving the platform into a self-governed ecosystem. By combining these cutting-edge technologies, and also designing mechanisms to govern the platform by itself, our solution would be able to solve this problem at a larger scale and high effectiveness.

simplyBrand will create a solution to this problem by establishing a platform with a built-in AI model and machine learning technology to identify counterfeits. Crowd-sourced participants will be incentivized to assist in verifying the unidentifiable items, while the information of the counterfeiters will be published on the blockchain, which is immutable and public for everybody to read. In addition, two major functions will be released along the way which will result in more parties joining the platform to complete the goal of the platform evolving into a self-governed ecosystem. By combining these cutting-edge technologies with new mechanisms to govern the platform by itself, our solution is able to solve this problem effectively on a large scale.

Features

Brands will use the simplyBrand platform to request brand-protection services.
Human Layer will directly report counterfeit products, or work with the AI to verify the authenticity of E-commerce products. Human layer would consist of crowdsource participants and third-party service providers who do the enforcement job.
The simplyBrand platform will combine AI, human ingenuity and blockchain technology which will be used to create an immutable “blacklist” of counterfeit product.
The SBA tokens within the blockchain will incentivize human layer to utilize the simplyBrand platform.

Activity

Activity:
5
VERY LOW
Posts:
1 562
VERY HIGH
Views:
37 806
VERY HIGH
Posts:
468
HIGH
Followers:
526
LOW
Likes:
509
LOW
Followers:
756
LOW
Tweets:
448
HIGH
30 Days Growth:
1
Members:
2 239
MEDIUM
30 Days Growth:
-296

simplyBrand Team

Verified 78%

Attention. There is a risk that unverified members are not actually members of the team

Kaufman Chang
Founder/CEO
verified
Ronnie Ng
Co-Founder/CMO
verified
Frank Shi
Technical Director
unverified
Oleksandra Zavertail...
Community Manager
verified
Aleen Zhang
Product Director
verified
Thibault Laville
Marketing Manager
verified
Ada Yao
Research Director
verified
Rita Yang
Head of Business Development
verified
Hsin-Chi Tsao
Design Director
unverified

simplyBrand Interviews

Kaufman Chang
As a team member, сan you tell us about your role in the ICO project?
Kaufman Chang is the founder and CEO of simplyBrand.io. As the founder of multiple startups, including ventures in cloud computing software, big data security software and biotect, Kaufman is well known for developing strategies to use big data and analytics solutions to help a variety of brands and businesses. Kaufman leveraged his background in cyber security and brand protection to unite blockchain and AI in his latest vision to strengthen digital commerce against counterfeiting. Previously, Kaufman held a number of key roles at Trend Micro for over 15 years where he used cloud computing to help businesses resolve digital safety issues. Kaufman graduated from the University of Chicago Booth School of Business with an MBA.
What do you think about idea?
simplyBrand.io is an inclusive ecosystem combining AI, Blockchain and Crowdsourcing to eliminate counterfeit products in digital commerce. We enable people and AI to work together with the unique features of Blockchain technology to strengthen digital commerce.
Ronnie Ng
As a team member, сan you tell us about your role in the ICO project?
I'm the co-founder and CMO of simplyBrand. I lead a team to create awareness, exposure and engage with the community to help fight online counterfeits.
What do you think about idea?
simplyBrand is the world's first e-commerce verification platform using the trinity of AI, Blockchain and Decentralised Verification to end counterfeits
Oleksandra Zavertailo
As a team member, сan you tell us about your role in the ICO project?
I work as a Community Manager at simplyBrand and responsible for marketing activities implemented by the company.
What do you think about idea?
simplyBrand is an excellent project to fight counterfeiting on all E-commerce platforms by combining AI, blockchain and crowdsourcing.
Aleen Zhang
As a team member, сan you tell us about your role in the ICO project?
I'm Product Manager at simplyBrand.I'm in charge of data platform development and product user R&D, as well as demand mining and blockchain architecture design.
What do you think about idea?
Our project not only utilize advanced AI and blockchain, but also use smarter and more efficient products to get people participate in fighting counterfeit.
Thibault Laville
As a team member, сan you tell us about your role in the ICO project?
I'm the Marketing Manager at simplyBrand. I'm the one in charge of the social media strategy and the western social media like Facebook, Twitter and Discord
What do you think about idea?
I think it's a necessity to have something like this project in our world, where e-commerce is taking more and more space in the market.
Ada Yao
As a team member, сan you tell us about your role in the ICO project?
I did a lot of research on business model of brand protection and helped our team to understand the market size, players on this market and make it clear what we should do on this project.
What do you think about idea?
Brand protection is always important for both brand and consumers, every purchase matters , we need more and more people contribute his efforts together to anti-counterfeit
Rita Yang
As a team member, сan you tell us about your role in the ICO project?
I'm head of business development at simplyBrand. In charge of forming long term client relationships, manage accounts and analyse data to make sense out of it for clients.
What do you think about idea?
simplyBrand is a great project in shaping a more trustworthy digital commerce and to help brand fighting counterfeit products by utilizing cutting edge AI and blockchain technology.

simplyBrand Last News

4.51
positive
5.0 19
ICO Profile Vision Activity Potential Product Team
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