Any app can launch branded tokens on open scalable side-chains, powered by Simple Token, a protocol for consumer-app tokenization and an ERC-20 utility token.
Like so many others, we’ve been enthralled with the technical elegance and vast potential of blockchain technology. Yet we recoil from the recent hype, speculative excess and occasional fraud associated with cryptocurrencies. Early last year, we started exploring how to use this technology to build a branded economy within Pepo, the social advice company that our team had founded. We found that the possible applications of cryptocurrencies for business are even more powerful than we thought, but the process of creating one is complex, expensive, and fraught with risk. Why do all this just for ourselves, we asked, when we could build a set of tools that is needed by many companies?
Simple Token will fill that need, empowering any company — from a global brand to an emerging app maker — to issue what we call “branded tokens” that can transform its business into a dynamic economic ecosystem. No complex programming. No perilous ICO. No cross looks from regulators. We take care of all the hard work. Using Simple Token is designed to be as easy as accepting credit cards by integrating with an online payment service like Stripe or PayPal.
The Simple Token Project contains 3 core elements:
The business and technical challenge we set out to solve is to enable mainstream consumer applications to benefit from deploying their own branded crypto-backed token economies, in a scalable and cryptographically auditable manner, without needing to mint and maintain their own publicly-tradeable EIP20 tokens.
The OpenST protocol enables the creation of utility tokens on a utility blockchain while the value of those tokens is backed by staked crypto-assets on a value blockchain.
ST is a utility token, and not a security, as supported by legal opinions in all relevant jurisdictions. The OpenST protocol will be in use prior to the public token sale on 14 November and a proof and demonstration shall be published. Any developer can use the OpenST protocol immediately. For further information please consult the docs on our website or speak with our team in our Telegram channel.
We're building a network and ecosystem for consumer app tokenization. Join in and get all the benefits of blockchain tokens without the high costs and risks of building everything yourself from scratch.
Simple DevelopmentFocus on your users and your marketplace rather than on learning and developing blockchain infrastructure. Leverage the Simple Token protocols to easily tokenize your app.
Customize the ExperienceSimple Token lets you design a unique experience. Brand your token, set desired exchange rates and allowable fluctuations, setup various transaction types and user incentives. You own the experience from end to end.
Analyze & OptimizeIt's your economy, we give you the tools to manage it. Simple Token includes world class monitoring, analytics, macro and micro economy trends, fraud detection and prevention, and security.
Focus on your users, not on Blockchain infrastructure
Simple Token [“ST”] is an EIP20 token. OpenST is a protocol to support token economies in mainstream consumer applications. The protocol enables ST to be staked on ethereum mainnet against minting Branded Tokens on open scalable side chains. The Simple Token software enables companies to launch and manage their own branded token economies based on Simple Token. The OpenST protocol enables the creation of utility tokens on a utility blockchain while the value of those tokens is backed by staked crypto-assets on a value blockchain.
Ideation, research, initial concepts
Q3 2016 - Q1 2017
Working docs & preliminary specs
Design prototypes & early white papers
Simple Token project scope
Token design model
Project deck/white paper, technical architecture
Core founding team
OpenST protocol utility established
Public token sale
Developer availability of OpenST
Initial consumer-facing deployments
Further consumer-facing deployments
Attention. There is a risk that unverified members are not actually members of the team
Simple Token is a unique digital currency that is available for businesses to brand. Businesses can purchase tokens, then stake tokens on the Simple Token platform. When businesses stake tokens, they can create their own branded tokens in exchange. Businesses can access the advantage of a digital token ecosystem without the cost or regulatory headaches of launching their own token. Simple Token also gives businesses a user-friendly back-end they can use to manage and track all aspects of token deployment.
This offer is based on information provided solely by the offeror and other publicly available information. The token sale or exchange event is entirely unrelated to ICOholder and ICOholder has no involvement in it (including any technical support or promotion). Token sales listed from persons that ICOholder has no relationship with are shown only to help customers keep track of the activity taking place within the overall token sector. This information is not intended to amount to advice on which you should rely. You must obtain professional or specialist advice or carry out your own due diligence before taking, or refraining from, any action on the basis of the content on our site. Any terms and conditions entered into by contributors in respect of the acquisition of Tokens are between them and the issuer of the Token and ICOholder is not the seller of such Tokens. ICOholder has no legal responsibility for any representations made by third parties in respect of any Token sale and any claim for breach of contract must also be made directly against the Token issuing entity listed herein.
If you have any concerns about the nature, propriety or legality of this token sale or the persons involved in it please contact [email protected] with detailed information about your concerns.