Customer Loyalty Give discounts and promotional offers to specific customers if they promote your product on social channels. For example, if they tweeted about the last 5 items bought from your company, they automatically get a 15% discount on their next purchase. Using a smart contract.
Customer Targeting and Guaranteed Promotions Use Sether to offer direct promotional discounts based on your followers social activity. For example, one of your Facebook followers posts about a new phone that he likes. Offer him a 30% discount on that phone if he buys it from your site, in the next 5 days. Automatically, using a smart contract, to prove the offer and discount are real.
Marketing Campaigns Set clear terms with your promoters, enforcing targets and deadlines with a smart contract. Monitor, pay or give bonuses based on their social activity, reach, and public reaction, without actually getting involved. For example, you hired an influencer to promote your product and you need at least 1000 Facebook likes and 500 retweets by the end of your campaign. Pay him 0,1 ETH when you get 50%, and pay the rest if you get 100% by the deadline. Automatically, while you do something else.
Bounty Campaigns There is no way to make sure that both sides of a bounty campaign, the client and the promoter, keep their promises. Using a smart contract, you could automatically pay a promoter 0,1 ETH only if they make a minimum of 40 posts, with a minimum of 70 characters. Both sides are happy.
Transparent political support There is a huge pressure to be transparent about how a political campaign was financed, and who was involved in it. Be transparent. Set your budget and pay your supporters using smart contracts to openly run your campaign on social media. Prove to your electors that no ghost companies, shallow investment funds or unwanted parties are involved
Incentivize good PR Hire new members for your PR department using smart contracts. You can then reward them your if your company, brand or product gets positive feedback on social networks. For example, if the general public opinion gets a positive boost regarding a product, you can automatically bonus the team responsible for its success, using a smart-contract.
Proof of Action Enhance your current business and build new services and applications that engage your users on social networks through gamification. Ask them to carry out specific actions: post keywords, links, pictures or videos, give reviews, post comments, like specific targets, retweet messages. Use Sether to validate their actions, give rewards or take business decisions. Both for blockchain and off-blockchain applications. With Sether.
Develop applications Use Sether inside your smart contracts or off-blockchain applications to integrate with social network APIs. Post messages automatically, react when certain keywords appear on you social channels, find influencers, see what is the general sentiment about your company, brand or products and more. Don’t hassle with all the technical differences between different social network platforms. Leave that to us.
Sether will have an elastic, plug-and-play extensible infrastructure of compute nodes split in the following categories: ROUTERS, COLLECTION and ANALYSIS.
January 2018 SETHER 1.0-alpha
March 2018 SETHER 1.0-beta
April 2018 Dev Tools
May 2018 SETHER 1.0
June 2018 SETHER 1.1
July 2018 SETHER 1.2
Attention. There is a risk that unverified members are not actually members of the team
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