Sendy ICO

Sendy ICO

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Created using Figma

Last Update

Jun 18, 2018

Sendy is a fundamental transformation of e-mail marketing through decentralization and incentive alignment. Our main duty is that users have ownership in their own email and redistribute the marketing value of email. We use block chain technology to build a peer-to-peer email protocol that returns ownership of email data, not centralized conglomerate services such as Gmail and Outlook.
Nov 1, 2018
Nov 30, 2018
100% completed
Raised funds - no Data
past
Jun 1, 2018
Jun 30, 2018
100% completed
Raised funds - no Data
past
  • 20 SNDY
    =
    1 USD
Token Details
Ticker
SNDY
Company Details
Registered Country
British Virgin Islands
Additional Details
Platform
Ethereum
Categories
Platform

About Sendy ICO

Sendy is a fundamental transformation of email marketing through decentralisation and incentive alignment. Our core mission is to give users ownership over their own emails and redistribute email marketing value by placing an ascribed worth on subscribers’ attention.

Through blockchain technology we are building a peer-to-peer email protocol that gives you back ownership of your email data, instead of centralised conglomerate services like Gmail and Outlook owning it.

Through a platform agnostic API, Sendy improves engagement rates for email marketers by rewarding subscribers through assigning micro payments to their email interactions. As a subscriber, you get paid for your attention and by placing a real value on your interactions, email marketers are incentivized to improve the quality of their campaigns leading to less spam and more emails you want to recieve. It's like Brave/BAT for Email. 

Importantly this requires no fundamental change in behaviour for either party - email marketers distribute a portion of their payment for sending to incentivise engagement with Sendy tokens (SNDY) and subscribers are rewarded for their previously ‘unrewarded’ engagement, which creates a virtuous cycle by encouraging best practices in sending, more engagement, and less marketing SPAM.

At launch Sendy will be integrated with existing email companies, SmartrMail and Sendicate. With over 7,000 paid users and sending 1 billion emails per year to 72 million subscribers – Sendy will have immediate scale and offer a frictionless way for consumers to earn cryptocurrency, accelerating mainstream adoption.

Sendy ICO Roadmap

  • 0.1: Closed API MVP - Q3 2018

  • As the Sendy founding team has already developed ESP technology with Sendicate and SmartrMail the first stage of development will be mainly focused on building out the functionality in both platforms for email marketers to send SNDY to their subscribers. Sendicate and SmartrMail have already reached an understanding between selected users on adopting SNDY within their campaigns.
  • 1.0: Sendy MVP on SmartrMail and Sendicate Q4 2018

  • User adoption within both Sendicate and SmartrMail. Freemium users will be required to include a Sendy footer on their emails while paid users will automatically receive a portion of their spend back in tokens by activating the wallet balance footer.

    User verification to prevent the possibility of subscribers creating multiple accounts. Senders can choose to only send tokens to manually verified accounts, or opt-out completely. With the expected subscriber engagement improvements from incentivising subscribers’ attention with SNDY, we anticipate a low opt-out rate.

    We expect to keep user adoption limited to a closed trial due to privacy and scalability risks on the Ethereum blockchain prior to the Metropolis update.
  • 1.1: Platform Agnostic Sendy API Q1 2019

  • Reach mainstream adoption through a platform agnostic API that other email service providers can plug into. The exchange and usability of tokens will be fully decentralised. With more users adopting Sendy globally, a decentralised ledger of verified opt-ins can be created.
  • 1.2: Email Marketplace Q2 2019

  • A marketplace for subscribers to find interesting email newsletters in topics they’re interested in, allowing them to subscribe to receive newsletters they like, and earn rewards for engagement with these newsletters.

    Email Marketers can list their newsletters in the online marketplace, and gain new subscribers with little friction through direct incentivisation.

    Email Marketers can also expand their reach and drive more traffic by sending to private lists created by the Sendy platform. Subscribers can opt-in to receive emails from previously unknown senders and then decide upon receiving the first email whether or not they want to continue receiving email from the sender. Only subscribers with a minimum subscriber score can opt-in.
  • Read More
  • 2.0: Sendy Decentralised Email Inbox (ISP) Q2 2020

  • With Gmail and other ISPs continually growing their market share they’re able to assert their dominance and centralise receiving emails to only a few clients. Sendy will change that by building a decentralised ISP with a built in-wallet where subscribers can receive rewards for their attention on promotional emails and use SNDY to send their own emails on the network.

    The ISP on the Sendy platform will be built on top of a truly decentralised data network, IPFS. Users can fund the ISP themselves through a bridge with Filecoin. This means the only person who will own their email data is the email user.

    Through the Sendy ISP, the middleman will be cut out. Subscribers can be directly rewarded for their attention on advertising and use their rewards to send their own emails, rather than paying a centralised authority with their data.

Activity

Followers:
893
LOW
Tweets:
259
MEDIUM
30 Days Growth:
-23
Members:
2 668
MEDIUM
Investors Detected:
8.85%
30 Days Growth:
7
Alexa

Rank:
2 756 967
VERY LOW
Delta:
428 815

Team

Verified 70%

Attention. There is a risk that unverified members are not actually members of the team

CFO / Co-Founder
verified
CMO / Co-Founder
verified
Senior Developer
verified
Senior Developer
unverified
Developer
verified
Developer
verified
Junior Developer
verified
Customer Success
verified

Advisors

Verified 0%

Attention. There is a risk that unverified members are not actually members of the team

Founder & CPO - Horizon State
unverified
Contributor - Decred Project
unverified
Co-Founder & CEO - All Inbox
unverified
Head of Sales - Earn.com
unverified

Sendy ICO Interviews

Philip Slusarski
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
CFO / Co-Founder
Joshua Reyes
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
CMO / Co-Founder
Marcos Teixeira
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
6 years experience as a software engineer, developing Ruby and Android applications. I'm an
efficient problem solver and leads new integrations and API development. It will be a pleasure decentralised e-mails with Send
Maria Famador
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
Software Developer
Deivydas Ziziliauskas
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
Software Developer
Marius Pakalnis
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
Junior developer. Sendy ICO project is amazing idea to attract customer attention.
Nicolas Vibert
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
Customer Success Officer

Last News

N/A
5.0 19
ICO Profile Vision Activity Potential Product Team
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