Jun 18, 2018
Sendy is a fundamental transformation of email marketing through decentralisation and incentive alignment. Our core mission is to give users ownership over their own emails and redistribute email marketing value by placing an ascribed worth on subscribers’ attention. Through blockchain technology we are building a peer-to-peer email protocol that gives you back ownership of your email data, instead of centralised conglomerate services like Gmail and Outlook owning it. Through a platform agnostic API, Sendy improves engagement rates for email marketers by rewarding subscribers through assigning micro payments to their email interactions. As a subscriber, you get paid for your attention and by placing a real value on your interactions, email marketers are incentivized to improve the quality of their campaigns leading to less spam and more emails you want to recieve. It's like Brave/BAT for Email. Importantly this requires no fundamental change in behaviour for either party - email marketers distribute a portion of their payment for sending to incentivise engagement with Sendy tokens (SNDY) and subscribers are rewarded for their previously ‘unrewarded’ engagement, which creates a virtuous cycle by encouraging best practices in sending, more engagement, and less marketing SPAM.At launch Sendy will be integrated with existing email companies, SmartrMail and Sendicate. With over 7,000 paid users and sending 1 billion emails per year to 72 million subscribers – Sendy will have immediate scale and offer a frictionless way for consumers to earn cryptocurrency, accelerating mainstream adoption.
0.1: Closed API MVP - Q3 2018
1.0: Sendy MVP on SmartrMail and Sendicate Q4 2018
1.1: Platform Agnostic Sendy API Q1 2019
1.2: Email Marketplace Q2 2019
2.0: Sendy Decentralised Email Inbox (ISP) Q2 2020
Attention. There is a risk that unverified members are not actually members of the team
$15 462 770
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