PLACTAL

PLACTAL proposes to solve this problem with a decentralized mobile game advertising platform based on applying big data methods to gamers’ data. The PLACTAL platform uses gamers’ data to connect gamers and game companies without intermediaries using PLACTAL PLAY and PLACTAL AD-CONSOLE. PLACTAL PLAY measures gamers’ gameplay data and rewards gamers with PLACTAL Token(PLT) once their data has been validated. It enables PLACTAL to make the world’s biggest “Gamer Big Data pool” consisting of real active gamers. PLACTAL analyzes the collected game data and provides the ad tools based on sophisticated audience targeting to game companies. Game companies can maximize advertising efficiency, reduce ad budgets and minimize advertising costs by directly targeting gamers based on country, gender, age, preferred genre, playing games, and execution time using the PLACTAL AD-CONSOLE. PLACTAL issues the PLACTAL Token (PLT), a cryptocurrency of the platform, and builds a PLACTAL economic ecosystem with PLT as the medium of exchange. Gamers voluntarily provide gameplay data and receive PLT as the reward. Gamers can cash out their PLT and buy game items or invest in game crowdfunding using PLT. The game companies can purchase PLT to promote their games and events to PLACTAL PLAY users. PLACTAL shares the ad revenue coming from the game company with the gamers, creating a new structure whereby the advertising costs of the game companies are feeding back into the game ecosystem. PLACTAL aims to be an innovative mobile game advertising platform centered on gamers and game companies. We will enable gamers around the world to be the first to earn and use cryptocurrency via smartphones. PLACTAL will become the symbol of the decentralized applications in the mobile game industry.