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OPTin Ad Platform

OPTin Ad Platform

Created using Figma

Last Update

Jun 27, 2018

Cryptocurrency for Advertisers and Publishers. In partnership with DoGood Media, OPTIN Blockchain is creating the world's largest free database of user engagement based on 500,000 registered users, and 12 million monthly visits.
Main Sale
Sep 1, 2018
Sep 30, 2018
100% completed
Raised funds - no Data
1.8 K
Goal 10 000 000.00 USD
Cap 10 000 000.00 USD
past
  • 1 OPTIN
    =
    0.1 USD
Public Pre-Sale
Aug, 2018
Aug, 2018
100% completed
$2 000 000
1.8 K
cap
goal
20% goal completed
Goal 10 000 000.00 USD
Cap 10 000 000.00 USD
past
  • 1 OPTIN
    =
    0.1 USD
Early Contributors (Private Sale)
Jun 1, 2018
Aug 14, 2018
100% completed
$2 000 000
1.8 K
cap
goal
20% goal completed
Goal 10 000 000.00 USD
Cap 10 000 000.00 USD
past
  • 1 OPTIN
    =
    0.1 USD
Token Details
Ticker
OPTIN
Company Details
Registered Country
Cayman Islands
Additional Details
Platform
Ethereum
Categories
Platform

About OPTin Ad Platform

OPTIN Blockchain LLC (the “OPTB”), from the creators of DoGood Media (“DGM”), is introducing the OPTin Advertising Network and the OPTin token (“OPTin”).  The OPTin Network is comprised of three main blockchain-based components:

  • MyAds: Allows users to opt-in to specific brands, industries, and earn rewards for sharing their data with advertisers.
  • DataCube: Open source marketing research project to create highly-predictive connections between user viewing and buying.
  • Ads Marketplace: Ad platform to directly connect advertisers to publishers, using the DataCube + Machine Learning to create the highest ROI for advertisers.

The OPTin token is the base currency for this network, and already has one of the largest existing altcoin user pools.  Usage is transparently displayed on http://ico.optincoin.org/#/sidechain with blockchain notary.

Quick Network Metrics

  • 3 billion video views on this platform annually (and growing 50% Year over Year)
  • DoGood Media is the third fastest growing media company in the US (75th overall)
  • 20+ web companies transacting on the OPTIN platform
  • 12 million unique visitors monthly to DoGood Media properties
  • 500,000 registered users that are earning OPTIN tokens on EarnHoney.com

Features

The OPTin Network is uniquely positioned to solve advertising's problems because the team has over 30 years executive experience in some of the largest media and market research companies.  Using DoGood Media’s network of users and publishers, the OPTin solution has immediate traction and great chance of success.

We believe these issues today can be solved with this 5 pillar approach:

  • User Control: Give users the right to opt-in to specific industries, and only share data they are comfortable sharing
  • Transparency: Data transfers and money transfers should be openly viewable
  • Free Unbiased Data: Give advertisers the ability to choose the appropriate media outlets, without paying hefty upfronts
  • Community Oversight: Data collection and sharing should use open-source auditable code
  • Compensation: Compensate users for their time and trust

The OPTin system is a blockchain-based digital advertising solution, fully compatible with existing infrastructure, and provides strictly better outcomes for consumers, advertisers, agencies, and publishers.

Technical Info

OPTin has a three-pronged approach to solve the data collection, data silo, and low ROI problems.  

  • First, consumer data collection needs to be regulated, open, and fluid.  OPTin incorporates open-source distributed apps (dAppa) to collect data, with strict opt-in policy and guaranteed privacy.  The dApp, with versions ported to mobile, desktop/laptop, TV, and smart TV, also enforces the user.txt module, which allows users to choose or block ads based on industry..
  • Second, all companies should to have free access to the insights of this data.  OPTin uses a private blockchain to filter, aggregate, store, and retrieve this data.  OPTin will provide the API hooks to promote a vibrant marketplace of service providers.
  • Lastly, consumers should reap the rewards.  A recent study by Kantar shows 59% of 16-34 year olds prefer rewarded video.  The same age group has 31% chance to install an ad blocker, which means advertisers have two choices:  reward or get blocked.

For full detailed technical information, please review our white paper or website.

OPTin Ad Platform Roadmap

  • Q2 2015

  • EarnHoney.com, a leading marketing research panel, was launched by DoGood Media.

  • Q1 2016

  • MatchedCars.com and MatchedCars.tv was launched, quickly raising to Alexa US Top 3000 website.

  • Q3 2016

  • Powered by Recommendation Engine, MiiMD.com, Tvglee.com, and Tvminutes.com launch. DoGood Media is now a multi-million dollar company.

  • Q4 2016

  • First Connected-TV Recommendation Engine pilot runs on internal publisher property. Marketing research has arrived to Roku!
    • Read More

  • Q2 2017

  • Launch First Mobile App Game integrated with DGM ecosystem (Super Pop Quiz).
    EarnHoney browser plugin reaches 10K downloads

  • Q3 2017

  • First outside client (billion dollar magazine company) uses Recommendation Engine to drive user engagement and traffic. Signs contract for $1M+.

  • Q4 2017

  • Creation of new department to solve the online privacy and advertising middleman problem. OPTIN Blockchain is formed.

  • Q1 2018

  • With the DoGood Media partnership, over 500,000 registered users are on the OPTIN platform.
    OPTIN platform can now measure engagement to top 100,000 websites, all top TV channels.

  • Q3 2018

  • Beta of distributed applications to measure and reward engagement on all browsers.
    First commercial release of DataCube, the "Single Source" data for marketing research.

OPTin Ad Platform Team

Verified 100%

Jerome Shimizu
Founder and Managing Partner
verified
Michael Sheng
Founder and Managing Partner
verified
Dr. Clement Shimizu
Software Architect
verified
Stefan Sellberg
Chief of Revenue
verified

Advisors

Verified 61%

Attention. There is a risk that unverified members are not actually members of the team

Mike Ott
Legal Advisor
unverified
Stephen Jepson
Advisor
unverified
Kevin Arrix
Advisor
verified
Proshonjit Das
Advisor
unverified
Ajay Prakash
Advisor
unverified
Zach Smolinkski
unverified
Zach Ziliak
unverified
Michael Ott
unverified
Philip Pencal
Lead Blockchain Engineer
verified
Leandro Medeiros
Senior Data Engineer
verified
Lucas Almeida
Senior Software Engineer
verified
Marcos Tupan
DevOps Manager
verified
Avasar Patel
Lead Mobile Engineer
verified
Daniel Alencar
Software Engineer
unverified
Daniel Skroski
FrontEnd UI Engineer and Designer
verified
Sara Beaty
unverified
Ana Rinaldi
Client Services Manager
verified
Stephanie Suarez
Senior Marketing Associate
verified
Eric Farrell
Senior Account Manager
verified
Jason Zhao
Ad Ops Associate
verified
Jonathan Machado
Lead Quality Engineer
verified
Juliana Tavares
Senior Quality Analyst
verified
Gesebel Medeiros
Quality Analyst
verified

OPTin Ad Platform Interviews

Jerome Shimizu
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
The OPTin Network is the logical evolution how big media and big data analytics are becoming one.
Michael Sheng
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
I am the chief technical officer. I bring together deep business operations understanding, General Manager of North Asia for Burger King WorldWide (QSR), technical expertise (CTO FavGames.com, Fricknet.com, DoGood Media) to provide the best engineering and business outcomes.

I have managed divisions with over $200M of revenue and exited a previous startup.
Dr. Clement Shimizu
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
I am the chief software architect. I work with the America team designing plans for future products and also the Brazilian developer team. The publishing and market research ecosystem needs to accelerate to keep up with the evolving needs of advertisers and audiences. Our team has decades of experience of winning on the bleeding edge. The OPTin project particularly exciting because we were iterating new features faster than ever before.
Stefan Sellberg
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
Sales
Kevin Arrix
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
I am an Advisor to the company with an extensive background in mobile/digital media, data and loyalty/rewards based business models.
Jerome and I have previously worked together in the rewards and research space with a focus on benefiting consumers for their (media) time and attention.
Philip Pencal
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
I'm responsible for our blockchain ecosystem, since the ERC20 Optin Token creation and automation until the integration of our DataCube with security roles on our DAPPS.
Leandro Medeiros
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
I'm in charge of design and support the data engineering process for the Optin Network ecosystem, working with big data, data analytics and data science techniques. Our team is 100% capable to create great products, and I am really confident that this project will succeed, bringing innovation to the advertisement world with transparency and quality.
Lucas Almeida
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
I am responsible for Back-end development and third-party system integrations.
Marcos Tupan
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
I`m responsible for maintain the site working making use of monitoring tools and alert tools. I`m also responsible for guarantee that the innovations in the site are deliveried into production tested and with a good quality.
Avasar Patel
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
I am lead mobile application developer. I think ICO project will be a huge success.
Daniel Skroski
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
OPTin is an ecosystem that will help Advertisers effectively choose their targets, and Blockchain will ensure the quality of these processes and user engagement with the advertising market.
Ana Rinaldi
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
I am handing investor relations and excited about the benefits that the OPTin Network can provide to advertisers and our customers. I have over ten years account management experience.
Stephanie Suarez
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
I help with social media management and press releases. I think the ICO project is groundbreaking for advertisers and consumers in the advertising industry.
Eric Farrell
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
I am in charge of advertising partner relationships
Jason Zhao
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
I am in charge of daily operation and data analysis. I believe both advertisers and audiences will benefit from our OPTin project.
Jonathan Machado
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
Senior QA and process analyst for all OPTin Coin related projects.
Juliana Tavares
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
I'm Senior Test Analyst in the QA team and our goal as team is to ensure a high level of quality in our projects .
I'm sure that Optin project will a success.
Gesebel Medeiros
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
My role is to make sure everything is working and to ensure quality. I'm also involved in the financial process of the cryptomoeda. I am very confident in this project. The whole team has been working hard for this. I'm sure it will be a success.

OPTin Ad Platform Last News

3.90
stable
5.0 3
ICO Profile Vision Activity Potential Product Team
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