Merculet uses blockchain technology to transform the relations between consumers, producers, and investors.
It allows users to monetize their attention. Meanwhile, it also helps enterprises grow their businesses by creating
a virtuous feedback ecosystem and the redistribution of the trillion-dollar value-driven economy.
Merculet has built an Attention Value Network (token: MVP) to connects both the supply and demand sides of attention.
It consists of three core components: The UAV (User Attention Value) evaluation system, User Attention Token(UAT)
as the foundation of attention incentive system and Open Content Platform to solve the problem of attention source.
Merculet has built an Attention Value Network, which connects both the supply and demand sides of attention with an open protocol suite. There are three core components.
The UAV (User Attention Value) evaluation system will scientifically measure the value of the user's attention while integrating with traditional rewardpoint systems. Entrepreneurs can access the UAV system through a set of open protocols, digitize the user behavior within the App, and measure the user's effective workload with UAV values.
UATs (User Attention Tokens) are the designated tokens for each entrepreneur. The UAT will be anchoring the basic MVP, enabling the synergy and the value exchange between entrepreneurs.
Open Content Platform will be built based on consensus and driven by tokens, becoming the sources of user attention, and encouraging all the users in the ecosystem to actively promote the virtuous cycle of the global content ecosystem as participants. The Open Content Platform will be able to realize automation operations, and will be open to all parties in the content industry: existing public chains, existing chain applications, content creators, content demanders, content copyright trading platforms etc.
Attention. There is a risk that unverified members are not actually members of the team
There are several digital advertising decentralized platforms that are in some way similar to Merculet: Basic Attention Token - BAT (195M USD), AdToken (17M USD), Adbank (4.3M USD). The market of digital advertising has moderate growth rates at around 7% per year. The stage of product development for now is not clear. Beta version only planned for Q2 2018. MVP is not ready yet. Despite the fact that the team describes and aims to develop several technical layers on the platform, there is no technical description of the tools.
The model description is very sketchy and the value added is not clear. It is not clear how the project will earn. Post-money valuation of Merculet (if ETH is 430USD) will be around 52M USD, which is a huge number for a project without MVP. There is no information about vesting scheme for the 20% tokens reserved for the team.
The core team of the project consists of 10 people with technical background and previous experience at HP, Philips, Dell, and others. Most of the key competencies are covered by the team members. Most of the team members previously worked at MagicWindow. The project has good partnerships such as Elex, Solo Ads. The project also has connections with Krypital Group, which previous projects include ArcBlock ($49M USD) and CyberMiles ($46M USD). Most of the project advisors are from funds - DanHua Capital , BitShares & Fenbushi Capital, Roots Capital, Super Hash Capital. According to the company's LinkedIn page, there are 13 members in the team. Most of the team members located in Shanghai, China.
Roger Lim is part of it, any project that has Roger Lim (as an advisor) that`s where I am in.
25-Mar: Cap is 16,4 M. They published white paper yesterday. There is issue with vesting period for private sale, they will release 20% tokens per month. So the same team (Krypital) is involved in this project.7-Apr: Sergei: Merculet, NKN, Sentinel Protocol – I am planning to participate9-Apr: Alexey: We participated on pre-sale. We liked that they are supported by ArkBlock. 9-Apr: Key: Personally, I skipped Merculet. I didn’t understand how this will work. Egretia, as for me is more interesting. It is a blockchain.27-Apr. Merculet, we have already discussed many times. Most of our team members are planning to participate. The idea of the project is not very interesting for me personally. But the project is backed by influential people.Bruce: The conditions for crowd sale is better because pre-sale tokens will be vested for 5 months.3-May. Sergey: Everyone is going to participate in it as I see. Merculet is a strong Medium. It is not High because of the sphere.23-May. Sergey: I hope everything will be good. Merculet looks great, a lot of hype, funds have already invested in it.Ivan: I think 3x or at least 2.5x.Alex: I think 2-3x is too less for such projects like Merculet and Egretia.
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