Created using Figma
Created using Figma
An alternative marketplace for insurance products
Risk: High
Jul 11, 2017
Jul 31, 2017
100% completed
$18 000 000
7% cap completed
Goal 2 222.00 ETH
Cap 88 888.00 ETH
  • 1125 IXT
    1 ETH
Token Details
Company Details
Registered Country
United Kingdom
Additional Details

About InsureX


Buy and Sell Insurance
Companies who have insurance products they wish to sell would list them on the market. Companies who wish to buy insurance would use the search or get notified of the listing.

Portfolio Management
In order to organise your transactions they can be structured as portfolios. High-level, aggregated information for the transactions is available.

Transaction Execution
When a suitable insurance product is found the participants begin the process of exchanging the required information. Each step is tracked in the platform.

Market Insights
In order to see what is on offer, and gain an understanding of the market, a rich and powerful dashboard gives you a real-time view.


The InsureX architecture is a cutting edge stack consisting of React, NodeJS, Ethereum Blockchain and OrientDB.

Blockchain Technology
Our marketplace leverages blockchain technology which offers all participants consistent, shared and secure processes. The nature of the decentralised blockchain allows a completely trustless interaction between parties which removes third party costs and commissions. Our platform leverages the Ethereum blockchain which makes it easier for external developers wishing to contribute without having to familiarise themselves with yet another blockchain implementation.

High-Performance Storage
In order to process certain transactions, private and confidential information is required to be stored and exchanged. Our storage is a secured NoSQL data fabric. It compliments the blockchain network by providing fast access to different data such as medical records or other confidential information.

Multiple levels of security, external authentication and strong usage profiling are included.

Application Stack
The UI is implemented using React which is fast and responsive. We use a Node.js backend which handles most of the business logic. The React and Node.js combination has proven to be a very fast, lightweight and robust approach. The UI renders on tablets and phones and as part of our roadmap we’re developing a mobile app, in order to take advantage of the native phone and tablet capabilities.


- Uses blockchain technology to streamline the process between buyers and sellers of insurance products
- Provides a platform to manage the downstream processes related to programs, policies, premiums and claims
- Charges a commission on transactions being executed on the marketplace and an annual subscription for memberships
- The IXT Token works as a mean to reward or get rewarded for participation in the marketplace. Each activity on the platform has an associated cost specified in IXT

Technical Info

Technical details:  Leverages the Ethereum blockchain and its smart contracts. Data storage is provided by a secured NoSQL data fabric. The UI is implemented using React. Backend is provided by a Node.js. Proof of developer:  Public team

InsureX Roadmap

  • R&D. Prototype. Establish partnerships.

  • Funding. Team expansion. MVP. Early adopters.

  • Sign up 10 clients. Extend downstream processes.


InsureX Team

Verified 0%

Attention. There is a risk that unverified members are not actually members of the team

Ingemar Svensson
Founder and CEO


$12 172 472

Cristina Dolan
Co-Founder and COO
Mikael Olofsson
Co-Founder and Entrepreneur in Residence
Nick Pester
Partner, Head Of Insurance & InsurTech at Capital...


Verified 0%

Attention. There is a risk that unverified members are not actually members of the team

Ross Campbell
5.0 19
ICO Profile Vision Activity Potential Product Team

InsureX Reviews

The project has some strong team members and advisors, including the Chief Underwriter for General Re in Europe. Gen Re is one of the largest insurance companies in the world with $5.6 billion of premium in 2016. It is also a member of the Berkshire Hathaway group of companies. If Gen Re becomes one of the first companies to use InsureX’s platform, it can be a lot easier for other insurance companies to follow suit.
There is a genuine need for decentralized platform to improve efficiency of the entire process in the insurance industry. The insurance industry is currently manual, paper heavy, slow, and error-prone, which allows a lot of room for blockchain technology to disrupt the industry.
There is a network effect in play for this project – the bigger this platform is, the more attractive it is for other insurance companies to join the marketplace.
The project doesn’t really have a direct competitor now: Etherisc can be complementary to InsureX’s platform. ACORD’s partnership with R3 can be complementary to InsureX’s platform and InsureX has a strong connection to R3.
Lemonade is B2C vs. InsureX’s B2B focus.

The project is nothing but an idea now – there is no completed product to show for. Even if everything goes according to plan, they won’t begin signing up clients until Q4 2017. You need to trust that the team will be able to deliver.
The CEO of InsureX is also listed as the founder of another startup, Finserve. It is unclear how he will allocate his time between the two ventures.

Overall, I like this ICO, both for short- and long-term potential. InsureX is tackling a big problem that needs to be fixed and if successful, token value can appreciate substantially.
Our thoughts of the tokens for short term and long term are as follows:
For short-term holding:
Good because the project has some strong team members and advisors, which should make it easy to attract funding to fill the hard cap quickly. Note that tokens will be distributed 3-4 weeks after the end of token sale, which is longer than the average ICO.
For long-term holding:
As mentioned above, the potential is great, but execution is key and it is unclear from what we see now.
If the team is able to deliver, I believe the InsureX platform can scale dramatically which is great for the long-term value of IXT. I see IXT as more of a high-risk-high-return type token.

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