Sep 4, 2018
Influbook is the first decentralized platform governed by a community of peers to leverage influencer marketing, cryptocurrency and blockchain-based transactions to empower true end-to-end commerce between people, businesses and machines... without costly intermediaries.
Studies show that the vast majority of influencer marketing budgets go to the top 1% mega influencers, yet the smaller but equally impactful microinfluencers have continued to be overlooked since they typically don’t have the resources nor the social clout to get noticed. On the other hand, smaller companies with limited funds have a hard time finding, qualifying and connecting with microinfluencers who might meet their needs and budget.
Influbook empowers the remaining 99% of influencers with the means to aggregate their social media to create their “book” to showcase work and social clout, build their reputation and connect directly with fans and their ideal brands. Influencers build their reputation with free tools to prove their engagement on social media, their resonance with their followers, their relevance to the brand, and their proven ability to convert their fans into buyers and deliver measurable return-on-investment.
The first professional, open-network connecting Influencers, Businesses and Consumers for a New Social‑Shopping experience enabled by Blockchain.
Problem: influencers marketing platforms typically cater to top tier influencers and brands, so smaller influencers eager to work with smaller businesses who are not active on these platforms find it difficult to connect and form a match.
Influbook is an open, professional network for influencers to build public profile pages to establish credibility, aggregate social clout, showcase social posts & jobs, negotiate campaigns, and connect directly with other influencers, brands, and fans.
Problem: on small budget, it’s hard for businesses to find and connect with qualified influencers or qualify those that reach out to them.
As a free open-network, businesses can search, qualify & connect with their ideal influencer without signing up for fee based services.
Social-shopping pages enabled by influencers & brand
Problem: Besides Google or scrambling between various social media platforms, where do you go for influencer content & advise?
Inspired by TripAdvisor & Yelp, Influbook offers company pages for product & services that are animated by influencer content gathered from all their social networks in a single place with user-friendly search and buy options.
Influbook combines both Ethereum & HyperLedger frameworks to provide the best solution for business operations.
WHY? Ethereum is a permissionless architecture with advantages:
- Cryptocurrency: ECR 20 based Fluence enables a full fledged payment and a borderless transaction system compatible with all wallets and tokens coupled with community-based consensus by mining blocks.
- Transparency: enables public, secure, indisputable Smart Contracts for proof of work & proof of stake
WHY? HyperLedger is a modular architecture with advantages:
- Privacy by Permissioned Access: enabled by restrictions & “who sees what” control
- Faster Transactions by Consensus: enabled by a small group of peers “endorsers” rather than every single node
- Scalability from Channels: connected peers are ensured the same messages & logical order
Attention. There is a risk that unverified members are not actually members of the team
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