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indaHash.com, the global technology platform that connects more than 300,000 digital influencers with a combined reach of 1 billion followers to brands around the world, today announced the launch of their ICO (initial coin offering). The indaHash Coin is a universal cryptocurrency payment structure available to social media influencers, their audiences and brands. indaHash is introducing an ecosystem that enables influencers to create their own cryptocurrencies, which would value the activity of their audience. With the introduction of the indaHash Coin, indaHash will solve a wide range of issues and challenges between influencers, brands and audiences, while allowing their network of global influencers to play a part in the rapidly growing cryptocurrency market. The ICO pre-distribution will begin on November 8, 2017 and pre-registration for tokens is now open. Because of a highly structured crypto-economic system, the indaHash Coin has the potential to become the world-standard currency for settling all influencer activities, reflecting the value of this growing market. This ICO paves the way to enable simplified, seamless deposits on an innovative and secure platform while granting digital tastemakers access to a leading-edge form of payment. It comes from an international business with a proven product, established track record, healthy revenue and recognizable clients including Coca-Cola, McDonald's and L’Oreal.
IndaHash s the award-winning app which connects over 300,000 influencers from 70 markets with global brands introduces the indaHash Coin. The mission is to tokenize the entire influencer industry to solve major issues between brands, influencers and their audiences. The cryptoeconomics implies circulation of the indahash coin among all of these groups and creates a new type of relationship and added value.
indaHash app integration
Massive promotional and educational campaign
End of 2018
Integration with brand’s payments
Extended promotional and educational campaign
Introduction of influencer tokenization
Introduction of indaHash Score
Pre-paid card distribution
Attention. There is a risk that unverified members are not actually members of the team
$42 348 966
$46 285 238
Opportunities:Unlike a lot of other declining startups that have raised funds through ICO, indaHash is actually a growing company. The company was founded in 2016 and already has 130 employees in 7 offices, and has worked with many Fortune 500 companies. This shows the credential of the company and the team.If the hard cap is reached during the pre-ICO phase, the hard cap is effectively 71,428 Ether, which is a relatively reasonable amount.Influencer marketing is a new and rapidly-growing industry, especially for influencers with a smaller audience. With indaHash’s automated platform, it is well-positioned to benefit from this trend.IDH tokens fits nicely and actually complements with the company’s business model – the company doesn’t need to alter its business model for the token structure to work.
Concerns:It is unclear how useful it is for influencers to personalize their tokens – it may not have much value to their audience.The indaHash team do not hold any tokens, so they don't have "skin in the game" as far as token prices are concerned.
Conclusion:Overall, we are neutral about this ICO for its short-term potential and like its long-term potential. Our thoughts of the tokens for short term and long term are as follows:For short-term holdingNeutral. Even though the hard cap is reasonable if participants contribute during the presale period, in this market environment, it is uncertain whether indaHash can reach its hard cap. With the large difference between the pre-ICO bonus (40%) and the largest ICO bonus (20%), we believe that there will be little contributions after the pre-ICO phase. Therefore, the ICO period may be prolonged.For long-term holdingGood. indaHash is well positioned to take advantage in the growing influencer marketing industry and the token model makes sense. With the reasonable hard cap, we believe IDH tokens have strong potential.
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