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Last Update

Feb 21, 2018

Icecat – a Dutch listed company with an extensive international team – has started the pre-ICO pre-sales for investors for the ICURY coin. Because of growing interest from its global community.
Pre-ICO pre-sales
Feb 1, 2018
Feb 28, 2018
100% completed
Raised funds - no Data
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Additional Details
building a new one
Platform, Cryptocurrency, Software, Big Data


ICECAT N.V. ( is a Dutch-based global publisher and syndicator of product content for the ecommerce market, listed at the Dutch SME stock exchange NPEX since February 2017 and with a market cap of around 125 million euro. Icecat, headquartered in Amsterdam and founded in 2009, works with some tens of thousands webshops and for hundreds of global brand clients such as Philips, Sony, Samsung, HP, P&G, L’Oréal, Akzo and LEGO. Icecat supported around 14 billion product data-sheet (PDS) downloads per year during 2017. It’s Estonian daughter company Icecat Content Sourcing O.Ü. is the Issuer of the ICURY.

ICURY Roadmap

  • 2001

  • Icecat started as content service for ecommerce within the iMerge holding.
  • 2006

  • Open Icecat introduced as open content catalog sponsored by major tech brands
  • 2009

  • Founding of Icecat N.V. as a spin-out, providing global content services
  • 2011

  • Acquisition content activities of Kieskeurig (Sanoma). Co-founding Hatch BV
  • Read More
  • 2015

  • Start Icecat Live. Set-up of Icecat Estonia. Vortex Capital participates in Hatch
  • 2017

  • IPO and listing of Icecat at Dutch NPEX
  • 2018

  • Pre-ICO pre-sale for “investors”
    ICO pre-sale (date set during pre-ICO)
    ICO Main-Sale (date set during pre-ICO)
    Closing ICO, start trade (date set during pre-ICO)
    Accepting ICURY as (pre-)payment of services, e.g., in relation to handling micropayments for data downloads.
    Piloting Proof Of Quality (POQ) by integrating wallet and providing ICURY incentives.
    Developing a third party, decentralized version of POQ publishing software.
  • 2019

  • Publishing POQ as open source for 3rd parties
    Other blockchain projects to decentralize core-functions of Icecat such as updating the taxonomy and Quality Assurance.


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30 Days Growth:


Verified 60%

Attention. There is a risk that unverified members are not actually members of the team

Martijn Hoogeveen
Emre Tan
Marco Noor
Sergey Shvets
Alena Velychko

ICURY Interviews

Martijn Hoogeveen
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
I am founder and CEO of Icecat and have an R&D background. Icecat is a listed open content company in The Netherlands, which has applied Distributed Ledger Tech in its core-systems. I see great potential for tokenizing the global Icecat product content syndication network, which is already used by leading brands and e-tailers in the e-commerce space. If we things well, we can leverage our token to be used throughout our full ecosystem.
Emre Tan
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
I`m the MD of Icecat and have a background in corporate finance. I`ve been with Icecat from the start of the international expansion and assumed various roles to build our sales, operations and product teams. Icecat has been showing continuous growth since 10 years both in revenues/profitability but also in terms of users and market dominance.
Tokenization of our eco-system is crucial step-forward for our content syndication business as our connected network of thousands of ecommerce players and brand manufacturers will benefit a rapid expansion of our content database via decentralization. Blockchain application will enable any publisher to push data in a structured format to the decentralized database which will be QA-ed by brands/Icecat/QA teams and fed to the content consumers.
Our goal is to increase current data production of 1mio products to 100mio and beyond to cover entire e-commerce product information demand.
Marco Noor
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
grow with ICURY
5.0 6
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