Aug 6, 2018
After years of extensive and tiresome experiences with the traditional casting industry iCasting was founded in 2013. The founders had a vision to change and boost this industry as we know it. A goal to make the unnecessarily difficult and slow processes within this industry simple, cheap and quick, while giving both parties the control and security they deserve.
This vision fueled our hard work and finally ignited the launch of our platform in 2015. Since then iCasting has grown larger and larger every day. At this moment our registered talents amount to 0,8% of the market’s total population, making iCasting the largest talent database in The Netherlands!
And now it’s time to take the next step. With the use of blockchain technology and the Talent Token we can finally evolve into a the true talent ecosystem that we envisioned. A worldwide decentralized proces with full control and security in the hands of our clients and talents. Large fees and slow communications will be a thing of the past. It’s time to sideline the casting agencies. It’s time to isrupt the market globally.
Self-sustaining communityA community that actively contributes to the platfom is rewarded with Talent Token for a wide range of activities.Smart contractsA secured booking process where all crucial information from the mutual agreement is written into the smart contract.Decentralized casting processAll connecting, hiring, payment and agreement processes are completely decentralized and are executed on the blockchain.Tokenized ecosystemA wide range of distinctive features and services on the platform that can be unlocked with Talent Token.Blockchain Reputation ProgramTraceable and immutable reputation statistics storage of talents and clients, bringing transparency and credibility to the marketGamificationA wide range of platform and live features combined with a reward program to encourage community activity.Unique matching algorithmA unique matching algorithm that creates the perfect match between client and talent, based on detailled search inquiries and talent profiles.Payment escrowA guarantee of safe, secured and insured talent fee payments for both clients and talents.iCasting AcademyOnline courses and lessons for talent development. 24/7 cross-platform and cross-device available, anywhere and anytime.iCasting EventsLive events for connecting talents and professionals, cross-selling products and services and utilizing partnership advantages.
The team behind iCasting is a combination of experienced managers, skilled professionals, blockchain experts and entrepreneurs with a proven trackrecord in marketing, development, ICOs and startups. The founders gained their knowledge in running an advertisement agency since 2001, a professional music label since 2007 and a successful international award-winning media startup since 2015. They already have a professional pool of 80+ loyal employees, who are always ready to contribute and help out other companies within the holding. The advertisement agency is the perfect partner for international marketing and PR campaigns for iCasting. All new ideas and companies are founded out of market frustrations. With this the founders always stayed close to their burning fire from within to create new markets and to make the media and talent landscape in its whole a little more convenient. The advisory board adds a great proven track record in successful ICOs and blockchain projects and adds valuable knowledge on finance, legal and tax regulations.
Attention. There is a risk that unverified members are not actually members of the team
$73 692 257
Differentiation: Compared to other platforms that allow freelancers/semi-professionals/amateurs to monetize their talents, there does not seem to be any standout features that iCasting has that distinguishes itself among its competitors.
Market Penetration Potential: Solutions that cater towards semi-professionals and amateurs definitely exist, but a well-known marketplace for this sector has yet to be established. Thus the ability for the platform to target these individuals and gain considerable market share is possible, but requires a good strategy as it competes with other blockchain-backed projects.
Solution Advantage: The platform does not seem to provide a significant advantage compared to similar platforms on a technical level. The platform may be able to gain adoption more quickly due to the fact the organization owns a marketing agency, which can effectively promote the platform (which already has an existing user base). However, the platform itself does not seem to have a notable feature or advantage.
Long-Term Vision: Based on the whitepaper, it seems as though the platform is aiming to gain accesses to funds by vaguely making claims to implement blockchain technology into the existing product, as opposed to using blockchain technology to fundamentally change the nature of the platform.
Good commercial product that can solve a major issue in the industry. Highly competitive though, so a lot of funds will be needed to market this. The blockchain aspect frankly is not well utilised, but I am looking forward to this product progressing.
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