Created using Figma
Created using Figma

Last Update

Aug 6, 2018

iCasting is a revolutionary one-stop-shop talent ecosystem, serving the whole casting industry from one platform. Currently it acts as a matching platform where talents and clients can find each other fast, easy and at low costs. iCasting is based on a unique matching algorithm, connecting the right talents with the right clients. Since its launch in 2015 in the Netherlands, the iCasting platform has exponentially grown to over 140.000 registered talents, making it the biggest casting platform in the Netherlands. Combined with over 1500 clients, we have already created a thriving and busting community of supply and demand.
Sep 24, 2018
Oct 1, 2018
100% completed
Raised funds - no Data
Token Details
Accepted Currencies
Company Details
Registered Country
Additional Details

About iCasting.io

After years of extensive and tiresome experiences with the traditional casting industry iCasting was founded in 2013. The founders had a vision to change and boost this industry as we know it. A goal to make the unnecessarily difficult and slow processes within this industry simple, cheap and quick, while giving both parties the control and security they deserve.

This vision fueled our hard work and finally ignited the launch of our platform in 2015. Since then iCasting has grown larger and larger every day. At this moment our registered talents amount to 0,8% of the market’s total population, making iCasting the largest
talent database in The Netherlands!

And now it’s time to take the next step. With the use of blockchain technology and the Talent Token we can finally evolve into a the true talent ecosystem that we envisioned. A worldwide decentralized proces with full control and security in the hands of our clients and talents. Large fees and slow communications will be a thing of the past. It’s time to sideline the casting agencies. It’s time to isrupt the market globally.


Self-sustaining community
A community that actively contributes to the platfom is rewarded with Talent Token for a wide range of activities.

Smart contracts
A secured booking process where all crucial information from the mutual agreement is written into the smart contract.

Decentralized casting process
All connecting, hiring, payment and agreement processes are completely decentralized and are executed on the blockchain.

Tokenized ecosystem
A wide range of distinctive features and services on the platform that can be unlocked with Talent Token.

Blockchain Reputation Program
Traceable and immutable reputation statistics storage of talents and clients, bringing transparency and credibility to the market

A wide range of platform and live features combined with a reward program to encourage community activity.

Unique matching algorithm
A unique matching algorithm that creates the perfect match between client and talent, based on detailled search inquiries and talent profiles.

Payment escrow
A guarantee of safe, secured and insured talent fee payments for both clients and talents.

iCasting Academy
Online courses and lessons for talent development. 24/7 cross-platform and cross-device available, anywhere and anytime.

iCasting Events
Live events for connecting talents and professionals, cross-selling products and services and utilizing partnership advantages.

Technical Info


Type ERC20   Symbol TLNT   Price € 0.07   Total supply 350,000,000 TLNT   Available supply (ICO / presale)      259,000,000 TLNT   Hard Cap € 13,750,000   Soft Cap € 2,000,000   Transparency Open source

The team behind iCasting is a combination of experienced managers, skilled professionals, blockchain experts and entrepreneurs with a proven trackrecord in marketing, development, ICOs and startups. The founders gained their knowledge in running an advertisement agency since 2001, a professional music label since 2007 and a successful international award-winning media startup since 2015. They already have a professional pool of 80+ loyal employees, who are always ready to contribute and help out other companies within the holding. The advertisement agency is the perfect partner for international marketing and PR campaigns for iCasting. All new ideas and companies are founded out of market frustrations. With this the founders always stayed close to their burning fire from within to create new markets and to make the media and talent landscape in its whole a little more convenient. The advisory board adds a great proven track record in successful ICOs and blockchain projects and adds valuable knowledge on finance, legal and tax regulations.

iCasting.io Roadmap

  • 2013

  • • First round of funding - €330,000
    • Company registration
    • Opening iCasting office
    • Employment of iCasting team
    • Development iCasting beta
  • 2014

  • • Second round of funding €330,000
    • Team expansion
    • Development iCasting 1.0
  • 2015

  • • Third round of funding €740,000
    • Launch of iCasting in The Netherlands
    • Partnership RTL (largest TV network in the NL) & Fedde le Grand
    • Start marketing campaign NL
  • 2016

  • • Development iCasting 2.0
    • Marketing campaign NL
    • User database growth to 75,000+ talents & 850+ clients
  • Read More
  • 2017

  • • Fourth round of funding €625,000
    • Launch of iCasting.tv
    • Release of iCasting 2.0: improved user experience and more advanced backend system
    • User database growth to 140,000+ talents & 1500 clients
    • Development Mobile iOS and Android app beta
    • Welcoming blockchain experts
  • Q1 2018

  • • Technical upgrade database and servers for global launch
    • Launch iCasting.io teaser website
    • Development Talent Token & smart contracts
  • Q2 2018

  • • ICO campaign launch
    • (including whitepaper & ICO website iCasting.io)
    • US talents & clients sign up integration
    • Private presale & whitelist presale Talent Token
  • Q3 2018

  • Talent Token & smart contract beta integration
  • Q4 2018

  • • The ICO. Launch of Talent Token
    • Users receive wallets & Talent Tokens
  • Q1 2019

  • • Smart contract integration
    • International launch Phase 1. Talent Token listed at cryptocurrency exchanges
  • Q2-Q4 2019

  • • Extended blockchain features integration
    • Global expansion.Global marketing & PR campaign
  • 2020

  • iCasting API available for third party integrations


iCasting.io Team

Verified 32%

Attention. There is a risk that unverified members are not actually members of the team

Erwin Arkema
Founder & CEO
Bob Breeman
Founder & COO
Joris Van Hittersum
Founder & CCO
Yillmaz Schoen
Founder (CEO TradeCast.tv)
Owen Hardy
Vincent Meijer
Project Manager
Mark Van Der Hoop
Senior Blockchain Developer
Rick Nijstad
Senior Developer
Jos Dalhuisen
Jesse Spenkelink
Jorrit Tempelman
Sander Polman
Business Sidekick
Viktor Van Dijk
Art Director
Jesson Honig
Full Stack Designer
Nanja Smit
Community Manager
Ilona Bosch
Marketing & Communication Officer
Jochem Van De Weg
Marketing & Communication Officer
Mitchell Peels
Marketing & Communication Officer
Marije Herder
Office Manager


Verified 0%

Attention. There is a risk that unverified members are not actually members of the team

22 ICOs

$73 692 257

Richard Kastelein
ICO Advisor
Steven Deurloo
Financial Advisor
Casper Jaspers
Legal Advisor
Sieuwert Van Otterlo...
IT Advisor

iCasting.io Interviews

Erwin Arkema
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
Erwin has been a entrepreneur for most of his life, he started his first business in de mid 90’s when he was 18 working from his room on several creative projects for clients. After earning his Media Designer degree, Erwin started his career in Television & Advertising. He worked as a creative on various TV formats for several mayor production company’s as RTL & Endemol. In 2001 he Co Founded IQ-Media, a dutch based advertising agency which grew out to be one of the Netherlands major advertising agencies, working for brands such as Philips, L’Oreal, Deloite, RTL, Coca Cola, Amstel & Red Bull.

For these kind of media campagnes, Erwin worked with national & international casting agencies and gained a lot of experience in the traditional casting industry. With these experiences he Co-Founded iCasting in 2013. In 2015 he Co-Founded TradeCast, a Dutch startup that is international successfully disrupting the global television and broadcasting markets. Erwin specializes in team leadership, creative marketing strategy & strategic business management.
Bob Breeman
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
Bob is always focused on the financial en operational sides of entrepreneurship. After graduating for his technical Media degree he co-founded IQ-Media, a dutch based advertising agency which grew out to be one of the Netherlands major advertising agencies. He co-founded iCasting in 2013 and built a technical team to make a fully world-wide scalable platform for the casting industry on awesome new technologies. In 2015 he co-founded TradeCast, a Dutch startup that is international successfully disrupting the global television and broadcasting markets.

Bob is responsible for managing all the financial and operational tasks. Also the technical infrastructures for large (video) storage systems and ICT structures within these companies have been realised under his authority.
Jos Dalhuisen
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
Jos earned his degree in Interactive Media Design at Deltion College in Zwolle, the Netherlands. While in college he won the national Webdesign competition Skills Heroes in the Netherlands in 2016. In that same year he went to the European competition EuroSkills in Sweden in which he earned a Medal of Excellence in the field Web Development.

After college Jos started his professional career as engineer. He specializes in Front-end Web Development, adding digital interaction to sites and applications for well-known clients and brands in the Netherlands.
Viktor van Dijk
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
Taking up the position as art-director for iCasting right after its foundation in 2014 Viktor is responsible for iCastings global brand identity in the international market. Viktor is ready to cross borders, discover the new and help create a new frontier in the casting industry as the creative director of iCasting.
Jesson Honig
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
Jesson is a senior user interface (UI) and user experience (UX) designer who has gained experience with studying graphic and web design, working in several web companies in the region and setting up multiple web companies himself which specialises in UI and UX design. With the aim to take the company to a higher level in UI and UX, he started working with iCasting in 2015 as lead webdesigner.

Being a big crypto enthusiast himself since he heard of blockchain, he was there sinds the first developments of the platform.
Mitchell Peels
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
With a specialization communication, Mitchell has followed courses for doing business with Germany and Eastern Europe, focussing on export marketing and has joined marketing communication projects where he held various functions. His main ambitions are found in copywriting and marketing communication strategy. As a member of the iCasting team he’ll be writing some of the external communication and he’ll be doing research to find the best ways to reach interested parties through all available channels.
5.0 2
ICO Profile Vision Activity Potential Product Team

iCasting.io Reviews


Differentiation: Compared to other platforms that allow freelancers/semi-professionals/amateurs to monetize their talents, there does not seem to be any standout features that iCasting has that distinguishes itself among its competitors.

Market Penetration Potential: Solutions that cater towards semi-professionals and amateurs definitely exist, but a well-known marketplace for this sector has yet to be established. Thus the ability for the platform to target these individuals and gain considerable market share is possible, but requires a good strategy as it competes with other blockchain-backed projects.

Solution Advantage: The platform does not seem to provide a significant advantage compared to similar platforms on a technical level. The platform may be able to gain adoption more quickly due to the fact the organization owns a marketing agency, which can effectively promote the platform (which already has an existing user base). However, the platform itself does not seem to have a notable feature or advantage.

Long-Term Vision: Based on the whitepaper, it seems as though the platform is aiming to gain accesses to funds by vaguely making claims to implement blockchain technology into the existing product, as opposed to using blockchain technology to fundamentally change the nature of the platform.

Read More
Jeremy Khoo
Group CEO | Blockchain Entrepreneur | VeChain ICO Partner | Fund Partner | Exchange Founder |

Good commercial product that can solve a major issue in the industry. Highly competitive though, so a lot of funds will be needed to market this. The blockchain aspect frankly is not well utilised, but I am looking forward to this product progressing.

Read More
  • Because there may be time differences in information updates, accurate information about each ICO project should be verified through its official website or other communication channels.
  • This information is not a suggestion or advice on investing in ICO funding. Please thoroughly investigate the relevant information yourself and decide on ICO participation.
  • If you think there are issues or problems to be corrected on this content, or if you would like to submit your own ICO project to be listed, Please email us.
Please read the disclaimer and risk warning. Show disclaimer and risk warning.