Eticket4 is an international secondary ticketing platform developed by Israeli entrepreneurs in 2015. Being an intermediary between various entities involved in the ticket re-selling process, the platform serves as a guarantor of transaction security, tickets’ validity, timely payment and delivery. In the fourth quarter of 2018 Eticket4 is introducing blockchain-based functionality and new loyalty reward system based on ET4 crypto tokens. Blockchain significantly contributes to security, transparency, and forecasting capabilities. A neural network based on decentralized statistical data facilitates the ability to calculate the recommended price level for each vendor. The predicted price is a function of multiple influences, namely: the time left until the event, current demand and inventory volumes. The would-be attendees get price level hints as well to rely on while making decisions. As opposed to extortionate ticket pricing outside the venue just before the event, Eticket4 mechanisms based on blockchain make it possible to obtain tickets at the last minute at a reasonable price, in some cases lower than face value. ET4 token is a utility instrument in the novelty Eticket4 ecosystem. (i) The platform rewards customers for every purchase with 10% refund in ET4 tokens or 20% refund when it comes to the FIFA World Cup 2018 tickets. A token holder, be it a loyal customer or a crypto investor or both, may cover up to 30% of the order total. (ii) Tokens can also be used by a re-seller to gain access to advanced analytical tools for better trading. Please check the «Economics behind ET4 tokens» section for more details. Eticket4 has an annual turnover of $2 million and already provides tokens with real, rather than speculative, liquidity. During the FIFA Confederations Cup ticket selling period Eticket4 successfully entered the CIS countries and Eastern Europe markets having sold more than 60,000 tickets for the Cup matches and major performers’ shows. As of November 2017, more than 3,500 resellers have been registered on the platform (about 80% being accredited ticket brokers). Those are going to be the first to benefit from the new loyalty program and blockchain-based functionality. In the run-up to the FIFA Confederations Cup in 2018, the company is about to open new outlets in the participating countries and make the platform multilingual in the pursuit of world wide recognition. Eticket4 seeks to incentivize the black market re-sellers to operate according to international legal standards and eradicate touting. The long-term goal is to become the most secure blockchain-based P2P, B2B and B2P ticket distribution and exchange platform with powerful analytical tools and an automated flexible loyalty program.
Being an intermediary between various entities involved in the ticket reselling process, the platform serves as a guarantor of transaction security, tickets’ validity, timely payment and delivery.
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