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Last Update

May 11, 2018

DirectHome Pte Ltd ('DH') is a corporation in Singapore established by Kiegan Chia. In particular, DH facilitates legitimate cashbacks to buyers (reviewed by relevant authorities) who purchase key assets via DH. The cashback arrangement is a novel and valuable function to differentiate DH from competitors. DH's ICO is different from many other ICOs because it is already based on a viable and profitable business model. Unlike many block chain startups, DH has already established business beyond vision and roadmap. DH succeeded because it reduces the transactions and search costs of buyers and sellers and allows purchasers of key assets to share a part of the profits earned by property developers. Although traditional real estate web portal is central to agencies and developers, DH gives priority to ordinary buyers and significantly reduces search costs, which is confusing for existing incumbents.
Public Sale
May 15, 2018
Oct 14, 2018
100% completed
$3 000 000
10% goal completed
Goal 30 000 000.00 USD
Cap 3 000 000.00 USD
  • 1 DIREC
    1 USD
Token Details
Accepted Currencies
Additional Details

About DirectHome

DirectHome Pte Ltd (‘DH’) is a Singapore incorporated company founded by Kiegan Chia. As an online property platform (www., DH allows buyers and sellers of resale properties to transact without the necessity of real estate agents, at no or extremely low-costs. Notably, DH also facilitates lawful cash-backs to buyers (as reviewed by relevant authorities) who buy primary properties via DH. The cash-back arrangement is a novel and valuable feature that sets DH apart from its competitors.

In a short span of 2 years, DH boasts a user-base of approximately 125,000 people. More than S$350,000,000 of real estate has been transacted to date, with more than S$7,000,000 in savings gained by sellers, buyers, landlords and tenants (compared to incumbent fees charged elsewhere).

As part of its expansion plans, DH intends to issue DIREC tokens, a non-securitised cryptocurrency through an initial coin offering (‘ICO’). DIREC tokens are ERC20 compliant and managed by a token smart contract that is deployed on the Ethereum blockchain. DIREC tokens are a form of utility cryptocurrency that can be used to pay for services on DH’s web platform.

DH’s ICO is unlike many other ICOs because it is based on an already viable and profitable businesvs model. Unlike manyblockchain startups, DH already has an established business which goes beyond a vision and a roadmap. DH has succeeded because it reduces transaction and search costs for buyers and sellers and allows buyers of primary property to share some of the profits property developers earn.

While traditional property web-portals are agent and developercentric, DH is disruptive to existing incumbents because it puts ordinary buyers first, significantly reducing search-costs.

DH’s success has not gone unnoticed. Its shareholders include Wang Shuang (Vice Chairman and CEO of HNA Group (International) Company Limited) and Jin Chensu (MD, Cyrius International Pte Ltd). DH’s Advisors include Daniel Teo (Chairman, Hong How Group & former President of FIABCI and REDAS), Michael Chan (former MD, Bank of New York Mellon) and John Gaw (CEO, LandConsult & former Deputy Commissioner of Lands, Singapore Land Authority).

DH’s disruptive business model has been featured in nearly a dozen different news outlets. These include all of Singapore’s main newspapers, established regional news platforms and several business magazines and periodicals. These include Channel NewsAsia, Money Week, The Straits Times, CEAnergy, Asian Property Review, Berita Harian, Suria and Lianhe Zaobao.

DH’s business model is easily transportable globally and it sees its market as global, with immediate plans to facilitate low-cost, efficient transactions in Southeast Asia and Australasia before branching to the United States, the United Kingdom then to the rest of the world. DH will use the ICO proceeds to expand its scope of services via three milestones.

DirectHome Roadmap

  • April 2018

  • Private Sale of DIREC Token.
  • May 2018

  • Launch of DIREC Token Sale.
  • August 2018

  • Milestone 1: Expansion of Services in the Resale Market.
  • October 2018

  • Milestone 2: Expansion of Primary Sale Services.
  • Read More
  • December 2018

  • Milestone 3: Creating DirectHome Global.


9 301
30 Days Growth:

DirectHome Team

Verified 30%

Attention. There is a risk that unverified members are not actually members of the team

Winston Yap
Geri Ong
Head of Public Relations
Kiegan Chia
Founder, CEO
Hsien Loong WONG
Co-founder, COO
Alan Lee
CTO, Chief Blockchain Officer
Edward Ti
General Counsel


$3 000 000

Erin NG
Marketing Director
Rayson SIM
Solution Analyst
Ken Tong
Blockchain Developer
Ferry Pangestu
Lead Developer


Verified 0%

Attention. There is a risk that unverified members are not actually members of the team

Jin Chensu
Daniel Teo
Michael Chan
Wang Shuang
John Gaw

DirectHome Interviews

Kiegan Chia
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
Kiegan Chia is the Founder and CEO of DirectHome. Prior to this, Kiegan was an elite top-performing realtor with more than 7 years of experience before deciding to take the leap of faith to found DirectHome in 2015. Analytical, deep thinking, structured, meticulous, tenacious and acutely aware of customer's needs, Kiegan has a deep knowledge of global property trends and economic movements. A natural entrepreneur, Kiegan is also an ICO Advisor and cryptocurrency investor. He holds a Bachelor of Civil Engineering from Nanyang Technological University.

This ICO allows the world to be connected within a decentralized global real estate platform.
Erin NG
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
Marketing Director- reaching out to potential investors and our existing platform users online and offline.
Rayson SIM
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
I am the solution analyst for the IT sector and this has been a great idea, it has been so well received that some of the team members consists of ex and current clients of DirectHome. We are all bought over by the idea of going Global using our existing successful and profitable business model.
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