Digital Currensy intends to disrupt the music industry by creating a platform for artists to maximize content monetization and conduct community based PR campaigns, while involving fans in the music creation and distribution process for the first time. A Smart Music Marketplace (SMM) will give the opportunity for creators to connect directly to other users to buy and sell music related content and services. The community of Digital Currensy users, including fans and artists, will be responsible for approving content uploads and have the opportunity to share content in "micro marketing campaigns." Nearly all activities within the platform are rewarded, which gives incentive to the community to continuously engage and share.
We will create a dominant cryptocurrency to pay for musical content and services, and use blockchain technology to make transparency commonplace. By removing the corporate middlemen and using smart contracts to automate the distribution process, transparency and efficiency are built into the framework. The use of cryptocurrency will streamline payments to and between artists and involve fans directly in the music industry for the first time. More profit will be allocated to the musicians and increased automation leads to lower overhead, which means professionals can dedicate more time to marketing and PR for breakout stars.
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