Bullish is a regulated global cryptocurrency exchange and digital asset infrastructure platform that launched in 2021. It is designed for institutional clients and sophisticated traders, merging elements from traditional finance (TradFi), centralized finance (CeFi), and decentralized finance (DeFi) to create a next-generation trading experience.
The platform’s standout feature is its proprietary hybrid order book, which combines a central limit order book (CLOB) with automated market maker (AMM) liquidity pools. This unique setup delivers deep liquidity, low spreads, and minimal slippage across spot and derivatives markets. Bullish aims to provide the efficiency of centralized trading with the transparency and flexibility of decentralized protocols.
Bullish supports a range of major digital assets, including Bitcoin, Ethereum, USDC, and USDT. It offers zero maker fees, competitive taker fees, cross-collateral margin, dated futures, and perpetual contracts—all managed under a single, unified account structure. This makes it particularly attractive to high-volume and algorithmic traders.
Security, transparency, and regulatory compliance are central to Bullish’s operational model. The platform operates on a full-reserve basis, keeping customer funds segregated and regularly reconciled. It is licensed by reputable regulatory bodies and undergoes independent audits to maintain the trust of its global user base.
Backed by institutional capital and prominent investors, Bullish has rapidly grown its trading volume, surpassing hundreds of billions of dollars. Its global footprint includes offices in major financial hubs such as New York, London, Singapore, Hong Kong, Frankfurt, and Gibraltar.
