Attrace

Attrace

Created using Figma
Created using Figma

Last Update

May 30, 2018

Attrace is the first affiliate marketing platform completely dispersed. You can build a fully customized block chain from scratch, build a completely open network, and register and review the only chain advertisements in the online marketing industry. Affiliate marketing is a payout based on revenue achieved in the $ 1.3 billion market with great trust and tracking issues arising from mid-sized affiliate networks. Attrace solves all trust and tracking issues, reduces the commission of about 95%, and instantly provides market share in 2018.
ICO
Sep 8, 2018
Oct 27, 2018
79% completed
$1 260 000
21% hard cap completed
Hard cap 6 000 000 USD
ongoing
Pre ICO
Aug 8, 2018
Sep 7, 2018
100% completed
$1 260 000
hard cap
cap
84% cap completed
Cap 1 500 000 USD
Hard cap 6 000 000 USD
past
Jun 21, 2018
Jul 5, 2018
100% completed
$1 100 000
goal
hard cap
cap
55% cap completed
Goal 15 000 000 USD
Cap 2 000 000 USD
Hard cap 6 000 000 USD
past
  • 1 ATTR
    =
    0.035 USD
Token Details
Ticker
ATTR
Total supply
1,000,000,000
Token Distribution
30% ICO
20% Pre ICO
18% Founders
13% Ecosystem Support
5% Marketing / Sales
5% Angel Investors
4% Advisors
3% Bounty / ICO Marketing
2% Marketing
Accepted Currencies
ETH
Min Contribution
0.02 ETH
Company Details
Registered Company Name
Attrace
Registered Country
Netherlands
Bonus Structure
+20% 1st 75M ATTR
+10% 2nd 75M ATTR
+5% 3rd 75M ATTR
0% last 75M ATTR
Additional Details
Platform
building a new one
KYC
Yes
Restricted Countries
China, USA
Categories
Platform, Media, Entertainment, Retail

About Attrace

What is Affiliate marketing

  • In affiliate marketing, a Publisher website advertises a Merchant product and directs the generated clicks/referrals towards the Merchant. Only when Merchants closes a sale it will pay the Publisher a commission.
  • Arguably this should be the logical endpoint for a major part of all online marketing expenditures globally: Payment based on sales achieved!
  • For now, at ~5% market share ($13 Billion a year), affiliate marketing remains a small part of the total online advertising market ($260 Billion a year), predominantly due to technical and trust issues between the parties involved. This concerns especially the middleman between the Publishers and the Merchants: the Affiliate Network.
  • Affiliate Networks track all clicks/referrals/leads/sales generated and arranges all payments. In return they take a 10-25% cut of the commissions paid by the Merchant to the Publisher.

The Attrace platform applies blockchain technology to the core of Affiliate Marketing by linking a smart contract to every individual click/referral generated by the Publisher, sale or no-sale. This approach makes a regulating Affiliate Network obsolete.

By tracking each and every individual click/referral, sale or no-sale, Attrace will be the first to solve the main problems of affiliate marketing:

  • No more fraud: Smart contracts attached to every click/referral cannot be manipulated resulting in all statistics being the absolute truth.
  • No more tracking problems: Every individual click/referral will have a unique ID, resulting in fully reliable tracking of the Publishers' performance. Furthermore
  • Very low fees: Affiliate Networks charge 10-25% commission. Attrace reduces this to ~0.5%.
  • Faster Real Value payments: Instant commission payout based on very precise definitions and dynamic scaling.
  • Connecting Publishers and Merchants directly: no Affiliate Network in between.
  • No Merchant restriction: Long Tail and Emerging Markets acceptance will be based on reputation, not at the discretion of Affiliate Network.
Why is Attrace Unique
  • Attrace is the only affiliate marketing blockchain project that tracks and attributes every individual click/referral of a prospect, sale or no-sale, which means insights and statistics which are impossible to manipulate. If you can't do that then using the blockchain for affiliate marketing in our view defeats the purpose. Not tracking all clicks/referrals means you cannot solve the main problems with affiliate marketing: tracking and trust issues.
  • Attrace is the only affiliate marketing project with a fully dedicated blockchain built from scratch (in Golang by Google), it is not a fork of anything. All other initiatives are using ETH which we believe in practice is not going to work (network speed problems, very high running costs and operational risk).
  • Attrace is a fully open network where all users can track at all times all registered clicks/referrals/leads/sales of all advertisements.
  • Live before end 2018 with instant market share already available via founders team resulting in immediate Attrace (ATTR) token usage driven by the actual end-users of the platform.

Technical Info

Fully custom made blockchain built from scratch (in Golang by Google) with Delegated Proof of Stake principle 

Attrace Roadmap

  • 21st of May

  • Publisher UI demo.
  • 27th of May

  • Merchant UI demo.
  • 29th of May

  • Ingest real clicks and expose statistics through Publisher network.
  • 29th of May

  • Network explorer UI demo (blocks, accounts,clicks/referrals/sales).
  • Read More
  • 30th of May

  • Protocal validation (functionality) with selected Pubiishers and Merchants.
  • 30th of May

  • Protocal validation (functionality) with selected Pubiishers and Merchants.
  • 21st of June

  • Pre-ICO (ending 2 weeks later).
  • 12th of July

  • ICO (ending 8 weeks later).
  • 15th of July

  • Network foundation V1 (daemon, messaging, blockchain, storage, smart contract foundation).
  • 1st of October

  • Testnet with affiliate functionality, integrated ATTR tokens and delegated voting.
  • 14th of October

  • First release Merchant and Publisher Dashboard (SSP/DSP).
  • 1st of November

  • Basic developer documentation client API's and commandline tools.
  • 15th of November

  • ATTR tokens import testing + webpages.
  • 1st of December

  • Main net online (operational Attrace network).
  • 7th of December

  • Set up-sales and account management team in NL to accelerate growth.
  • January 2019

  • Start influencer marketing.
  • February 2019

  • Additional strategic traffic acquisition and establishing partnerships to move high volume traffic to the network.
  • March 2019

  • Set up sales and account management teams in new countries to accelerate growth, starting with Western Europe (UK, Germany, Scandinavia).
  • June 2019

  • Set up sales and account management teams in US and Emerging Markets with high internet integration (e.g. Indonesia).
  • September 2019

  • Reach critical traffic volume to apply first machine learning for profiling.
  • October 2019

  • Option to pay commissions fully in ATTR instead of fiat currency, decided country by country provided Merchants are ready.
  • October 2020

  • Push towards commission payments in ATTR only and start process of removing fiat currencies payments country by country.
  • January 2021

  • Growing ecosystem by focusing on Long Tail.
  • February 2021

  • Further geographical expansion to Emerging Markets.
  • February 2022

  • Implementation Machine learning/AI to further counter click fraud.

Activity

Posts:
118
MEDIUM
Followers:
502
LOW
Likes:
495
VERY LOW
Rating:
5
VERY HIGH
Reviews:
9
VERY LOW
Followers:
1 052
LOW
Tweets:
77
LOW
Members:
26 052
VERY HIGH
Investors Detected:
0.13%
Alexa
Rank:
1 199 289
VERY LOW
Delta:
24 402
Year commits:
13
Watchers:
9
Stars:
2
Forks:
0
Open issues:
0

Materials

Team

Verified 33%

Attention. There is a risk that unverified members are not actually members of the team

CEO
verified
Co-Founder
verified
Community Outreach
unverified

Advisors

Verified 10%

Attention. There is a risk that unverified members are not actually members of the team

Tech Advisor
verified
Blockchain network Advisor
unverified
Advisor Merchant side
unverified

3 ICOs

$3 620 000

Advisor Merchant and Publisher side
unverified
Security Advisor
unverified
New Venture Governance Advisor
unverified
Advisor Merchant side and Advisor Emerging Markets
unverified

2 ICOs

$3 620 000

ICO Advisor/Strategic Advisor
unverified

Attrace Interviews

Erwin Werring
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
Attrace
- has a very strong user case
- a user case which you can only solve by using the key features of blockchain
- has a strong tech team, the fully custom made blockchain is almost completed and will go live in October of this year
- has real economic traction to be expected by the end of 2018.
These are the reasons why I am very excited to be involved in this project!
Marius Jansen
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
It's great to be part of the Attrace team and it's great to use the blockchain to solve a problem that cannot be solved in any other way. It's not that we like to use a blockchain, no, we NEED to use it to solve the problems with affiliate marketing.
Roeland Werring
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
.

Last News

4.03
positive
5.0 5
ICO Profile Vision Activity Potential Product Team

Attrace Reviews

thetechinsider.org
reviews

Positives
Low Fees: Attrace doesn’t have a middleman when users conduct marketing campaigns. Most affiliate networks will charge 10-25% per commision. When using Attrace, this cost is reduced to 0.5%.
No Tracking Problems: Every individual referral/click has a unique ID. This results in a reliable system that tracks the Publishers’ performance.
Negatives
Limited Online Marketing Strategies: While Attrace plans on helping the Affiliate Marketing sector, we wish that they would expand to other options. Doing so would increase their user base and gain more market share in the long term.
Low Focus: Since they’re focusing only on Affiliate Marketing, it can give a competitor an opportunity to build upon their idea.

Read More
Nikolay Shkilev
PhD | Entrepreneur | CEO | ICO Advisor | Crypto enthusiast | Blockchain expert | Public speaker | Mentor

UPD: After full explanation from CEO I changed my rating.
He explained to me every little detail and now I understand everything.
Good luck in affiliate marketing and with ICO, team.

OLD: For the last 3-6 months I saw tens of projects with the similar idea and all of them failed. At the same time the project says that they the first in this market. It is a lie. The team is very average, there arent powerful enough international experts. There is no MVP, also obvious problems with community and marketing though the project says that it works in the marketing sphere, but even here they didnt fill out the page on Facebook as well as other social media. It is a failure. It is necessary to correct seriously everything in the shortest possible time, then I will change the estimates. I'm ready to listen to you in Linkedin - I dont receive notifications from here, unfortunately.

Read More
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