Attrace

Attrace

Created using Figma
Created using Figma

Last Update

May 30, 2018

Attrace is the first fully decentralised affiliate marketing platform. The only in the online marketing industry with an entirely custom made blockchain build from scratch and a fully open network capable of registering and auditing any advertisement click on chain. Affiliate marketing is payment based on sales achieved, a $13Billion market with large trust and tracking issues caused by middle man Affiliate Network. Attrace solves all trust and tracking issues, reduces fees with ~95% and will deliver instant market share in 2018.
ICO
Sep 8, 2018
Oct 27, 2018
0% completed
Raised funds - no Data
upcoming
Pre ICO
Aug 8, 2018
Sep 7, 2018
42% completed
Raised funds - no Data
ongoing
Jun 21, 2018
Jul 5, 2018
100% completed
$1 100 000
goal
cap
55% cap completed
Goal 15 000 000 USD
Cap 2 000 000 USD
past
  • 1 ATTR
    =
    0.035 USD
Token Details
Ticker
ATTR
Accepted Currencies
ETH
Additional Details
Platform
building a new one
KYC
Yes
Company Details
Registered Country
Netherlands

About Attrace

What is Affiliate marketing

  • In affiliate marketing, a Publisher website advertises a Merchant product and directs the generated clicks/referrals towards the Merchant. Only when Merchants closes a sale it will pay the Publisher a commission.
  • Arguably this should be the logical endpoint for a major part of all online marketing expenditures globally: Payment based on sales achieved!
  • For now, at ~5% market share ($13 Billion a year), affiliate marketing remains a small part of the total online advertising market ($260 Billion a year), predominantly due to technical and trust issues between the parties involved. This concerns especially the middleman between the Publishers and the Merchants: the Affiliate Network.
  • Affiliate Networks track all clicks/referrals/leads/sales generated and arranges all payments. In return they take a 10-25% cut of the commissions paid by the Merchant to the Publisher.

The Attrace platform applies blockchain technology to the core of Affiliate Marketing by linking a smart contract to every individual click/referral generated by the Publisher, sale or no-sale. This approach makes a regulating Affiliate Network obsolete.

By tracking each and every individual click/referral, sale or no-sale, Attrace will be the first to solve the main problems of affiliate marketing:

  • No more fraud: Smart contracts attached to every click/referral cannot be manipulated resulting in all statistics being the absolute truth.
  • No more tracking problems: Every individual click/referral will have a unique ID, resulting in fully reliable tracking of the Publishers' performance. Furthermore
  • Very low fees: Affiliate Networks charge 10-25% commission. Attrace reduces this to ~0.5%.
  • Faster Real Value payments: Instant commission payout based on very precise definitions and dynamic scaling.
  • Connecting Publishers and Merchants directly: no Affiliate Network in between.
  • No Merchant restriction: Long Tail and Emerging Markets acceptance will be based on reputation, not at the discretion of Affiliate Network.
Why is Attrace Unique
  • Attrace is the only affiliate marketing blockchain project that tracks and attributes every individual click/referral of a prospect, sale or no-sale, which means insights and statistics which are impossible to manipulate. If you can't do that then using the blockchain for affiliate marketing in our view defeats the purpose. Not tracking all clicks/referrals means you cannot solve the main problems with affiliate marketing: tracking and trust issues.
  • Attrace is the only affiliate marketing project with a fully dedicated blockchain built from scratch (in Golang by Google), it is not a fork of anything. All other initiatives are using ETH which we believe in practice is not going to work (network speed problems, very high running costs and operational risk).
  • Attrace is a fully open network where all users can track at all times all registered clicks/referrals/leads/sales of all advertisements.
  • Live before end 2018 with instant market share already available via founders team resulting in immediate Attrace (ATTR) token usage driven by the actual end-users of the platform.

Technical Info

Fully custom made blockchain built from scratch (in Golang by Google) with Delegated Proof of Stake principle 

Roadmap

  • 21st of May

  • Publisher UI demo.
  • 27th of May

  • Merchant UI demo.
  • 29th of May

  • Ingest real clicks and expose statistics through Publisher network.
  • 29th of May

  • Network explorer UI demo (blocks, accounts,clicks/referrals/sales).
  • Read More
  • 30th of May

  • Protocal validation (functionality) with selected Pubiishers and Merchants.
  • 30th of May

  • Protocal validation (functionality) with selected Pubiishers and Merchants.
  • 21st of June

  • Pre-ICO (ending 2 weeks later).
  • 12th of July

  • ICO (ending 8 weeks later).
  • 15th of July

  • Network foundation V1 (daemon, messaging, blockchain, storage, smart contract foundation).
  • 1st of October

  • Testnet with affiliate functionality, integrated ATTR tokens and delegated voting.
  • 14th of October

  • First release Merchant and Publisher Dashboard (SSP/DSP).
  • 1st of November

  • Basic developer documentation client API's and commandline tools.
  • 15th of November

  • ATTR tokens import testing + webpages.
  • 1st of December

  • Main net online (operational Attrace network).
  • 7th of December

  • Set up-sales and account management team in NL to accelerate growth.
  • January 2019

  • Start influencer marketing.
  • February 2019

  • Additional strategic traffic acquisition and establishing partnerships to move high volume traffic to the network.
  • March 2019

  • Set up sales and account management teams in new countries to accelerate growth, starting with Western Europe (UK, Germany, Scandinavia).
  • June 2019

  • Set up sales and account management teams in US and Emerging Markets with high internet integration (e.g. Indonesia).
  • September 2019

  • Reach critical traffic volume to apply first machine learning for profiling.
  • October 2019

  • Option to pay commissions fully in ATTR instead of fiat currency, decided country by country provided Merchants are ready.
  • October 2020

  • Push towards commission payments in ATTR only and start process of removing fiat currencies payments country by country.
  • January 2021

  • Growing ecosystem by focusing on Long Tail.
  • February 2021

  • Further geographical expansion to Emerging Markets.
  • February 2022

  • Implementation Machine learning/AI to further counter click fraud.

Activity

Posts:
111
MEDIUM
Followers:
496
VERY LOW
Likes:
491
VERY LOW
Rating:
5
VERY HIGH
Reviews:
9
VERY LOW
Followers:
1 060
LOW
Tweets:
71
LOW
Members:
28 437
VERY HIGH
Alexa
Rank:
909 013
VERY LOW
Delta:
-3 640 176
Year commits:
13
Watchers:
9
Stars:
2
Forks:
0
Open issues:
0
Videos:
9
LOW
Subscribers:
161
VERY LOW
Views:
9 004
LOW
Likes:
91
VERY LOW
Dislikes:
1
VERY HIGH

Team

Verified 33%

Attention. There is a risk that unverified members are not actually members of the team

CEO
verified
Co-Founder
verified
Community Outreach
unverified

Advisors

Verified 10%

Attention. There is a risk that unverified members are not actually members of the team

Tech Advisor
verified
Blockchain network Advisor
unverified
Advisor Merchant side
unverified

2 ICOs

$1 100 000

Advisor Merchant and Publisher side
unverified
Security Advisor
unverified
New Venture Governance Advisor
unverified
Advisor Merchant side and Advisor Emerging Markets
unverified
ICO Advisor/Strategic Advisor
unverified
Erwin Werring
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
Attrace
- has a very strong user case
- a user case which you can only solve by using the key features of blockchain
- has a strong tech team, the fully custom made blockchain is almost completed and will go live in October of this year
- has real economic traction to be expected by the end of 2018.
These are the reasons why I am very excited to be involved in this project!
Marius Jansen
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
It's great to be part of the Attrace team and it's great to use the blockchain to solve a problem that cannot be solved in any other way. It's not that we like to use a blockchain, no, we NEED to use it to solve the problems with affiliate marketing.
Roeland Werring
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
.

Last News

4.03

positive
5.0 10
ICO Profile Vision Activity Potential Product Team
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