adChain is a browser agnostic Ethereum based solution for digital advertising that seamlessly integrates with pre-existing RTB and programmatic industry standards.
The core utility of the adChain Protocol is adToken [ADT]. adToken is required to use adChain. ADT is a multi-purpose token with usage properties for voting, depositing and challenging entry into the adChain Registry.
The adChain Registry is a smart contract on the Ethereum blockchain, which stores domain names accredited as non-fraudulent by adToken holders.
adToken holders are incentivized to clean up the digital advertising supply chain by voting fraudulent publishers out of the adChain Registry based on their merits.
Attention. There is a risk that unverified members are not actually members of the team
If you work with digital advertising in any capacity, adToken is an opportunity worth exploring. You will want to do your own research in order to understand if it’s an ideal fit for your specific business. However, adToken appears to have the capacity to help prevent companies of all sizes throw away money by advertising on domains that artificially inflate the number of visitors they get.
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