AdChain

AdChain

Created using Figma
Created using Figma
A set of interoperable open protocols built on the public Ethereum blockchain that serve the needs of the digital advertising ecosystem. The first protocol under development is the adChain Registry, a decentralized whitelist of non-fraudulent publisher domain names. Other protocols for creative registration and verification, impression tracking, and malware detection, will be added in the future
Risk: High
ICO
Jun 26, 2017
Jun 26, 2017
100% completed
Raised funds - no Data
past
  • 50 ADCHAIN
    =
    1 USD
Token Details
Ticker
ADCHAIN

Features

- adToken’s purpose is for voting, depositing and challenging
- adToken holders will vote on whether they believe a publisher’s website is fraudulent (has bot traffic) or non-fraudulent (has human traffic). They are incentivized to do this because as the value of adChain increases, so too does the value of adToken
- The result of this vote is represented in the adChain Registry, which functions as the decentralized white list for digital advertising and is valuable for advertisers
- Solves a major issue in the digital advertising ecosystem called domain spoofing
- Bidirectional Transport Layer Security (TLS) authentication scheme
- A partnership with Data & Marketing Association, an industry group with 1,400 active members and over 100,000 participants which has agreed to help move the project forward with the existing industry

Technical Info

Technical details:  An open protocol built on the Ethereum blockchain. The core utility of the adChain Protocol is adToken [ADT]. adToken is required to use adChain. ADT is a multi-purpose token with usage properties for voting, depositing and challenging entry into the adChain Registry. adChain is a browser agnostic Ethereum based solution for digital advertising that seamlessly integrates with pre-existing RTB and programmatic industry standards. The adChain Registry is a smart contract on the Ethereum blockchain, which stores domain names accredited as non-fraudulent by adToken holders. The source code:  The code is available on Github. Proof of developer:  Public team

Activity

Followers:
6 444
HIGH
Tweets:
615
VERY HIGH
30 Days Growth:
-40
Year commits:
31
Watchers:
81
Stars:
129
Forks:
53
Open issues:
23

AdChain Team

Verified 0%

Attention. There is a risk that unverified members are not actually members of the team

Ken Brook
CEO
unverified
Kristen Hester
CFO
unverified
Miguel Mota
Engineering
unverified
Edwin Cheung
Engineering
unverified
Jon Roethke
Business Development
unverified
Hunter Gebron
Director of Strategic Initiatives
unverified
Eduardo Muñoz
Project Management
unverified
Keanu Newman
Data Analytics
unverified
Zayi Reyes
Marketing
unverified

Advisors

Verified 0%

Attention. There is a risk that unverified members are not actually members of the team

James Young Previous...
Advisor
unverified
Raleigh Harbour
Advisor
unverified
Toby Gabriner
Advisor
unverified

2 ICO

$31 629 277

Mike Goldin
Advisor
unverified
Ameen Soleimani
Advisor
unverified

2 ICO

$12 834 068

Mark D’Agostino
Advisor
unverified

2 ICO

$10 000 000

Shailin Dhar
Advisor
unverified

AdChain Last News

3.31
risky+
5.0 16
ICO Profile Vision Activity Potential Product Team
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