AdBank’s application of blockchain technology, the patent-pending AI antifraud technology, and the AdBank token will create a transparent ecosystem, which will allow payments from advertisers to publishers to be traced.
AdBank has created and submitted patents on new forms of fraud detection based on artificial intelligence and the blockchain. Where traditional fraud detection systems are constructed to run within whatever advertising network they were designed for, AdBank’s anti-fraud system will have full access to the entire platform, which includes blockchain. These additional sources of information allow the AI find connections between information in the advertising system and on the blockchain that other systems can’t leverage. This means that AdBank’s anti-fraud AI can succeed where others fail by being built into the very fabric of the AdBank platform.
AdBank’s patents cover a wide range of anti-fraud techniques. Through accessing advertising databases, user logs, ad images, rendering of web pages, blockchain transactions, and the latest in supervised and unsupervised artificial intelligence learning, AdBank’s anti-fraud system can detect many types of fraud. Some examples include finding transactional blockchain activity coupled with web pages that fail to render all expected ads to detect a predatory publisher on the system, catching unexpected and typical shifts in website visitors coupled with many frequently and atypical mass selling of tokens to other currency on the blockchain to indicate a publisher that’s buying traffic, and selling the profits as quickly as possible to avoid detection. In another example, AdBank is working to develop a comprehensive collection of tools to catch mobile application based fraud, whereby a malicious app intercepts clicks and emits false app installation notifications that earn fraudulent publishers huge payouts for faking the process of ads that drive app installations. The AdBank app will detect this activity and send this data back to the AdBank antifraud AI, which will leverage this information, as well as other sources of frauddetection information to catch and ban these criminals.
It can be seen with these few examples that AdBank provides an unmatched eco-system built with the purposeful intent to make an advertising landscape conducive to detecting and eliminating the fraudulent behavior.
Adbank has created and submitted patent pendings on new forms of fraud detection based on artificial intelligence and the blockchain. Whereas traditional fraud detection systems are constructed to run within whatever advertising network they were designed for, Adbank’s anti-fraud system will have full access to the entire platform, which includes blockchain. These additional sources of information allow the AI to find connections between information in the advertising system and on the blockchain that other systems can’t leverage. This means that Adbank’s anti-fraud AI can succeed where others fail by being built into the very fabric of the Adbank platform.
Adbank is an advertising ecosystem built upon ethereum (ETH), through the creation of the Adbank token ADB. The core services are designed to support the creation of a multitude of products and services in a new advertising space. Through open source technology and a publicly availableAPI, Adbank’s technology and toolkit will give Adbank and third parties the ability to build the future of advertising. Through a combination of on-chain and off-chain services, Adbank is positioned to deliver the benefits of high-speed,low-latency, and high throughput technologies, as well as the consensus and transparency of the blockchain.
Attention. There is a risk that unverified members are not actually members of the team
This project involves the use of block chain technology and anti-fraud developers in creating a powerful online advertising platform which doesn’t require the initiation by intermediaries. This project is helpful to both the advertisers and the publishers, providing them with accurate measures on how to adequately relay information to unlimited group with reduced losses.
Cost effective. The technology applied in the project eliminates the use of intermediaries in such businesses hence the publisher can make more while charging the advertiser lesser amount on their articles. This creates easy relay of information to the public platform keeping everybody updated at all times.
Easier profits: The publishers uses their own website which is not known to anybody to sell and add more revenue to their projects without necessarily dealing directly with advertisers hence saves their time.
Reduced fraud. The use of fully auditable and built on Ethereum ensures that the advertisers get what they pay for. The project can as well employ the Specific Application Programming Interfaces (APIs) which helps in eliminating fraud stars.
Lack of involvement: The publishers are ever left on the dark end of the business as they have little control of the digital avenue despite the fact that they have good control over the audience. This is only beneficial to the advertisers at the expense of the publishers.
Advertisers assault: The are usually internal disparities on the amount earned by each advertiser which in turn creates internal conflicts amongst the advertisers creating room for the use of intermediaries which can lead to huge losses.
The block chain technology is very useful in ensuring adequate transformation in the adbank through the creation of the online advertising systems where publishers and advertisers can interact easily without directly engaging into business terms. This makes the project very useful in releasing many advertisements within a short span making it viable hence a worthy investment.
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